Selling Life Cover Should Be Less Fear Factor, More Social Good

Some say Life cover is still stuck in the 20th century; long term policies, no changes, monthly direct debit payments plan and may a cash lump sum on a with profits policy. Fear is still used as the primary factor in selling Life insurance, the old “what if you weren’t here..? etc.” But in a digital age that really needs to change, so it’s great to see brands like Bequest, Dead Happy and others shake the tree. Here’s an update from Canada based brand nowly;

nowly, the digital-first and purpose-driven Canadian life insurance brand, recently announced the availability of its SmartLife Product Lineup. These expanded and streamlined offerings are specifically designed to meet the needs of Canadians, providing up to $1 million in coverage for terms of 10 to 100 years.

OK, here’s the other bit of clever thinking; your life changes, so why shouldn’t your life insurance move with the times as new family members come along, or relationship status changes, or your own social and political views alter over the decades? All nowly products are now powered by a new, award-winning digital insurance platform from ManageMy. The platform features a best-in-breed hybrid agent-assisted experience from point-of-sale to post-sale through nowly’s state-of-the-art member portal. Moreover, the entire ecosystem can be white labeled for distribution partners who need a turnkey life insurance product offering backed by Teachers Life and its 80 years of industry experience and reliability.

That way the policyholder can control the product; upgrade, strip back to basics, add extra medical as they turn 50 and so on. It’s all good.

About alastair walker 12131 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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