Brits love to compare, especially when it’s easy to do online. It’s the primary reason why the big comparison sites have dominated car and home insurance for the last decade or so. So if your brand is growing fast and you want a different option, then maybe using software to construct your own comparison site is worth doing, especially on niche market cover, which the big three don’t really get into in a big way. Here’s the word on one company that can do that site magic;
Comparison Creator, the software development company which specialises in insurance comparison, has recorded a 77% growth in revenue in the last three years.
The Cwmbran-based company, which provides specialist insurance comparison services for products like wedding and gadget insurance, as well as breakdown cover via white label platforms for brands such as Go.Compare and MoneySuperMarket, has enjoyed a bumper few years with revenue increasing year on year since 2020.
Comparison Creator also has its own comparison site, Protect Your Family, and this year has also launched Protect Your Gadget, a standalone gadget insurance policy. The new product has three levels of cover available for policy holders and is available via price comparison websites, as well as directly through Comparison Creator’s own consumer facing comparison website.
Since it was founded in 2010, Comparison Creator has led the field in breakdown comparison and was the first company to develop a fully independent gadget insurance comparison service. This year the company expects to see a 20% growth on revenue and a 34% increase on profit.
Comparison Creator founder and CEO Steve Jones said the company’s progression is testament to his team’s hard work.
“Since the end of the Covid-19 pandemic, we have seen an amazing period of growth and it wouldn’t have happened without the dedication of my talented team. The increase in revenue since the pandemic demonstrates the efforts going on behind the scenes here at Comparison Creator. We are always thinking of what we can do next to improve the customer experience and to that end, we also decided to develop our own gadget insurance product. We realised that our market experience gave us a unique insight, and that we could develop a great product at a great price for the customer.
“It’s an exciting time for Comparison Creator. In 2023, we are looking to further strengthen the team with the appointment of senior managers, doubling of the IT team as well as investing more than £250,000 in our IT infrastructure. “