Since 2014, Smart Money People have been on a mission to help financial services companies deliver outstanding service by giving their customers a voice. As the UK’s dedicated financial services review site, our unique platform helps us empower customers to make more informed choices while enabling better business decisions for financial services companies.
That’s why we started the Insurance choice awards. To find and recognise the very best of the insurance industry. Every year, customers have their say to decide the best products that the insurance world has to offer. Since we started the Insurance choice awards in 2016 we’ve seen fierce competition each year, from industry giants to InsureTech start-ups.
Why get involved?
For companies, the Insurance choice awards are a great way to receive recognition and credibility. The awards are 100% determined by customer reviews, making them a unique seal of approval in the industry. They’re the ultimate endorsement that products and services are hitting the mark, and that everybody’s hard work if paying off. Winning an award gives companies credibility, particularly those who are new in the industry or looking to build trust amongst customers.
The Insurance choice awards also allow access to valuable customer insights. Using Smart Money People’s platform, companies can get first-hand access to honest feedback from customers on an independent and impartial platform. The importance of this insight cannot be underestimated. Our research from October 2022 reveal that 84% of customers trust reviews from other customers, with 69% likely to change their mind after reading reviews.
So by understanding what customers say and think, companies can turn their reviews and award votes into a valuable learning opportunity that can be fed into their business plans. All reviews we receive throughout the year (including those during the awards voting period) are available to view on our dashboard.
We believe strongly in the value of our awards. So we’re thrilled to see others sharing their views about the difference we’re making in the industry. Last year, Caravan Guard won Customer service champion and Best motorhome insurance provider. Craig Thompson, Marketing Director, commented that ‘the awards are different to most insurance industry awards, as they’re voted for by the actual users of our insurance products, so doing well in them is extremely satisfying for our business and demonstrates excellence to our customers and business partners’.
How to get involved
Getting involved couldn’t be simpler. Companies just need to choose the categories, or categories that suit and let us know they’d like to take part. There are specific categories for innovation, new entrants to the market, insurance brokers, car, home, travel, and many more. There are also categories for partners who provide services to the insurance industry.
If they haven’t already, participants need to claim their review page on Smart Money People, which is available for free. This also allows them to interact with their company reviews and track how they’re doing in the awards. Once they’ve claimed their review page and told us they’d like to take part in the awards, we’ll promote their involvement and provide a suite of marketing collateral to enable a great awards campaign. We’ll also provide a personalised voting link so companies can start collecting reviews right away.
The gala evening
The voting period culminates with our gala evening. Held at one of London’s most glamourous venues, the evening is an ideal opportunity for companies to share successes with other participants and network at one of the best nights in the industry.
It’s also a great way to reward staff for all their hard-work and dedication. The 2022 awards were held at the Hilton Waldorf, and the Collingwood won Best car insurance provider. Darren Hedley, Digital Marketing Manager, reflected on a memorable evening for the whole team. ‘The award reflects the efforts the team here at Collingwood put in every day, and it’s a great morale booster to attend the awards evening. The event serves as a valuable platform to recognise and celebrate industry achievements, innovations and contributions, bringing together professionals and leaders from various organisations. By highlighting businesses and individuals, the awards promote growth and help to raise industry standards.’
This year, the event is being held at The Underglobe, a spectacular venue location at the iconic cultural landmark Shakespeare’s Globe, on the banks of the Thames. The host for 2023 is Lucy Porter, a well-known face on TV from shows such as Live at the Apollo, Would I Lie to You, QI, Mock the Week and Richard Osman’s House of Games. To view our package options for attending the gala evening, head to our dedicated Insurance choice awards event page.
If you have any questions about the Insurance choice awards, please get in touch with events@smartmoneypeople.com.
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