Sidely has announced a fundraising of 1 million euros from business angels and BPI (Public Investment Bank) to modernize the Field CRM market, further develop its product, and strengthen its team. Here’s the word;
Despite a rapidly expanding market, companies with a geographic approach to their development have significantly lower adoption rates of CRM solutions compared to other sectors. More than two-thirds of them do not use CRM for their commercial development, and for good reason: conventional commercial CRMs are not tailored to a geographic approach.
“Despite the extensive digitization of the professional world, field sales solutions have seen very little evolution over the past 20 years. Historical players offer expensive and complex solutions, both in terms of implementation and adaptation,” explains Arthur D’Achon, CEO of Sidely.
Sidely is revolutionizing the market and the use of Field CRM by offering a simple, intuitive, mobile, and cost-effective solution without implementation fees. Experiencing rapid growth since its commercial launch two years ago, this funding will enable the company to accelerate its development.
Le Team Sidely.
Founded by Arthur D’Achon, Alexis Lecomte, and Adrien Jonquet, the product was co-developed with dynamic and innovative companies seeking modernization for their commercial development, ensuring alignment between Sidely and market needs. The SaaS solution has always aimed to meet the needs of field sales professionals by offering a mobile, accessible, and straightforward solution.
Since its launch in October 2021, Sidely has already won over more than a hundred brands, including “C’est qui le patron?!”, Grain de Sail, and Club Maté.
Fundraising to Become a Major Player in Field CRM Sidely has raised funds from around fifteen business angels, experts in tech and
distribution, including Eugen Gossen, co-founder of Stello, Philippe Reboul, former national sales director of Coca-Cola, Thibaud Hug de Larauze, CEO and co-founder of Back Market, and Julien Stern, founder of Universign. With this funding, Sidely aims to accelerate the development of its ambitious R&D department and recruit in sales and product roles to eventually become a major player in Field CRM in Europe.
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