The latest from Sun Life in Singapore;
Sun Life Assurance Company of Canada Singapore Branch (“Sun Life Singapore”) has announced the launch of the SunBrilliance Whole Life insurance solution, an innovative enhancement to its existing Future – S whole life insurance solution. This launch follows the successful introduction of the SunBrilliance Indexed Universal Life insurance solution in July last year and reinforces Sun Life Singapore’s commitment to serving the sophisticated wealth planning needs of affluent, High Net Worth (HNW) and Ultra High Net Worth (UHNW) individuals in Asia.
The enhanced whole life insurance solution aims to provide greater options and further supports legacy planning. According to the Sun Life Asia Financial Resilience Index released in March 2024, a large proportion of people in Singapore lack financial preparedness and underestimate their expenditure levels or the benefits of building a long-term financial plan. Only 24% of high-income respondents indicated that they are planning their finances for a horizon of at least five years.
The SunBrilliance Whole Life insurance solution provides a robust suite of benefits designed to provide lifetime coverage and facilitate wealth transfer, ensuring our clients leave a lasting legacy for future generations. Its main benefits include:
- Stronger legacy through three Death Benefit options and cash value growth, delivered in the form of additions. Sun Life Singapore remains the only insurer in Singapore which offers high guaranteed Death Benefit payout through Death Benefit 100 and 70 options.
- Extension of coverage with added flexibility, through the extension of the expiry age (Sun MultiX Lifetime on Death Benefit NextGen option). The Sun MultiX Lifetime option is an industry-first feature which allows our clients to extend the expiry age, as long as the policy continues.
- Death Benefit payout options in a single lump sum or in instalments for up to 10 years (Legacy Plus). Sun Life Singapore was the first insurance company to introduce this flexible Death Benefit payout in instalments last year with the SunBrillance Indexed Universal Life insurance solution. SunBrilliance Whole Life remains the only whole life insurance solution in the market which offers this flexible payout option.
Christopher Albrecht, CEO, Sun Life Singapore said: “SunBrilliance Whole Life is a testament to our dedication towards product innovation and leadership in the HNW insurance market in Asia. As the pioneer and market leader of HNW insurance in Asia, we remain committed as the trusted insurance partner to help individuals achieve their wealth goals.”
“This unique insurance solution is a result of listening to our partners to understand the needs of our target audience, integrating feedback and co-creating yet another superior solution for our clients,” said Michael Wei, Chief Partnership & Marketing Officer, Sun Life Singapore.
Additionally, Sun Life Singapore reinforces its commitment to giving back to the community, targeting youth and promoting health amongst the needy, with the extension of its Philanthropic Pledge. Sun Life Singapore Philanthropic Pledge was first introduced with SunBrilliance Indexed Universal Life in July 2023. With this extension, 0.5% of premiums from SunBrilliance Whole Life (capped at US$20,000 per policy) will also be donated to Community Chest. Sun Life Singapore aims to empower communities in need and inspire our clients and others to become advocates of philanthropy and encourage greater giving.
The Philanthropic Pledge supports Sun Life’s philanthropy goals to drive long-term behavioural change through practical programmes focused on Type 2 Diabetes prevention, mental health, diversity, equity and inclusion, as well as disaster relief.
“Our Philanthropic Pledge marks the first time a life insurer has incorporated upfront philanthropic giving to the community within a life insurance solution. We believe in empowering our clients and others not only to protect their wealth but also to contribute meaningfully to society. Extending our Philanthropic Pledge to the SunBrilliance Whole Life insurance solution underscores this vision, allowing our clients to journey with us in philanthropic giving to create a real and lasting impact,” said Wei.
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