The word from Simply Business, one of the UK’s biggest providers of small business insurance, who recently launched its brand new ‘Simply The Best’ TV ad – a memorable play on Tina Turner’s 1980s hit ‘The Best’, which captures the feeling of knowing your business is protected. It’s an interesting marketing campaign created to tap into the ambition that underpowers most small business ventures. Here’s the word;
Putting a humorous spin on the well-known chorus, “Simply the best!” becomes “Simply Business!” amongst other lyric changes – creating a catchy song that the brand hopes will help small business owners remember where to turn for business insurance should they need support in finding cover.
Created in partnership with creative agency Truant, and directed by award-winning filmmaker Fred Rowson through Blink, the new creative builds on Simply Business’ positive tone from previous campaigns, and continues to bring an energy to a category which can sometimes feel intimidating to small business owners.
Building on the digital broker’s previous ‘You Name It. We Insure it’ campaign, the new creative represents an exciting new milestone for Simply Business, as the company look to help even more small businesses across the UK find the insurance that’s right for them.
Bea Montoya, Chief Operating Officer at Simply Business UK said “We believe small business owners deserve the best in every respect – from their insurance experiences, to the economic conditions to thrive – and everything in between. Accounting for 99% of all British businesses, we all win when we set SMEs up for success.
“Our latest ad is all about showcasing that great feeling of knowing your livelihood is protected, while bringing a smile to faces along the way. We’re proud to offer simplicity, choice, and value to our customers, and doing our best for SMEs is at the heart of everything we do. We’re delighted, alongside our new ‘Simply The Best’ TV ad, to once again be launching our annual £25,000 Business Boost grant – a game-changing cash injection which we have seen have a profound impact on our previous winners.”
Launching on 16 August, the ‘Simply The Best’ campaign will run across national TV, VOD, and online – led by Simply Business media partners MI Media and Brainlabs. It will kick off with a high-profile ad break on Sky Sports during the Premier League’s opening game and feature around key Paralympic Games coverage.
The campaign launch coincides with applications opening for Simply Business’ annual Business Boost competition, which offers one lucky winner a £25,000 cash grant to help them fuel big dreams for their small business.
Simply Business has given away over £85,000 to small business winners over the past four years. Small businesses can keep updated on when 2024 entries can be submitted on the Simply Business website. Entries are open until 15th October this year and the winner will be selected by an expert panel of judges.
George Bartlett, Truant Associate Creative Director said: “Simply The Best is one of the most memorable songs of all time – so a no brainer really. Simply The Best. Simply Biz-ness. Word of mouth is so powerful as a force for recommendations and trust for small and mid-size businesses, so we really wanted to tap into that. Our sincerest apologies for getting it stuck in everyone’s heads… but that was the idea.”
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