Get rich quick schemes are all over social media, often with a celeb picture plastered across the top. From crypto coins to drop shipping scams, carbon offsetting to fake insurance policies, the dodgy ads are […]
The word from Simply Business, one of the UK’s biggest providers of small business insurance, who recently launched its brand new ‘Simply The Best’ TV ad – a memorable play on Tina Turner’s 1980s hit […]
The latest from the FCA, who are cracking down on misleading ads in the financial services sector; Over 10,000 financial adverts and other promotions were withdrawn or changed in 2023 following intervention from the Financial […]
If you’re interested in marketing insurance brands, then it’s worth thinking about the best digital channels, rather than the TV channels. The reality is that catch-up, fast forwarding adverts, surfing a tablet or phone whilst […]
The Insurance Fraud Bureau (IFB) is welcoming the Government’s announcement that search engines and social media platforms will be legally required to prevent paid-for fraudulent adverts, as part of the anti-fraud measures set out in the Online […]
DeadHappy, the UK’s fastest-growing life insurance provider, is launching a new brand advertising campaign, with the TV advert first airing on Monday 16 August 2021 and a second version debuting on 1 September 2021. The […]
Avantia, the technology-enabled insurance provider behind HomeProtect, is reporting that in the six months since the launch of MarPod, they have been able to increase the return on investment in Google Ad spend by 40 […]
The Insurance Fraud Bureau (IFB), alongside the City of London Police’s Insurance Fraud Enforcement Department (IFED) and the Association of British Insurers (ABI), are warning the public to take caution when looking up their insurer’s […]
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