Winners Announced by IMG For Insurance Marketing

The winners have been announced in the Insurance Marketing sector, here’s the word;

On 7^th November 2024, the Insurance Marketers Group (IMG) announced the winners of its 5^th annual awards, including the first ever winner of the Marketing lead of the Year award. These awards aim to celebrate, recognise, and raise the profile of the brightest talent working in the reinsurance and insurance marketing and communications sector:

The exceptionally high standard of nominations demonstrated the array of knowledge, passion and expertise expressed across the market. Judging was a very difficult task but after much deliberation, the awards were given to:

• Michelle Heatherly, Insurance Insider, Marketing lead of the Year (recognising the achievements over the last 12 months of an individual who has shown leadership as well as ability, leading campaigns which deliver results)
• Howden Specialty, Marketing team of the Year (celebrating the industry’s most creative and successful marketing teams in the last 12 months)
• Berit Vain, DUAL Group, Young marketer of the Year (honouring the exceptional and fundamental work undertaken by the youngest professionals in the marketing and communications sector)

All three awards recognised the significant uplift in engagement and analytics across internal and external channels within the winners’ organisations, with business leaders seeing tangible change and improved results in a short space of time.

Michelle Leach, co-founder of the IMG, commented, “This was the best year yet for our awards, especially with the introduction of the marketing lead category.  The high standard of nominations and supporting evidence clearly shows the range of expertise being deployed by Marketers in the insurance industry. Marketing and communications colleagues are integral towards helping drive the success of underwriters, brokers and market professionals within the insurance industry and we love providing a space to celebrate their achievements. Many congratulations to Michelle, Berit and Howden Specialty and to all of the shortlisted entries who impressed our judges this year!”

Judges:

• Michelle Leach, IMG (Founder)
• Caroline Bedford, EDII Group
• Greg Phitidis, Free Partners
• Simon Johnson, Markel UK
• Cara McFadyen, Gallagher Specialty
• David Cawdeary, Fortegra

Marketing lead of the Year shortlist:

• Andrew Adam, Hymans Robertson
• Joe Walker, Loadsure
• Michelle Heatherly, Insurance Insider (winner)
• Muhammad Zeesham Haider, Al Wathba Insurance

Young marketer of the Year shortlist

• Richa Patel, Mode Insurance, Gambit (highly commended)
• Carey Harris, DUAL Group
• Berit Vain, DUAL Group (winner)
• Eden Comins, InsureTV
• Alexandra Nguyen, Loadsure
• Taznin Ahmed, Howden

Marketing Team of the Year shortlist:

• Aon
• Fortegra
• Gallagher Specialty
• Howden Specialty (winner)
• INSTANDA (highly commended)