Apply Digital, the digital transformation partner for global brands, has acquired personalization and MarTech agency Ragnarok for an undisclosed sum. Here are the details;
The deal enhances Apply Digital’s customer engagement and omnichannel marketing capabilities, which will help generate better results for its clients. It enables Apply Digital to support clients across the entire digital lifecycle, and Ragnarok benefits from Apply Digital’s strategy, experience design, tech advisory, and engineering expertise. The collaboration unlocks new opportunities for innovation, including deeper partnerships and expertise with enterprise MarTech platforms such as Braze, Segment, Mixpanel, Hightouch, and Iterable.
Gautam Lohia, co-founder and CEO of Apply Digital, says:
“Ragnarok’s expertise in direct marketing, personalization, and data-driven decision-making complements Apply Digital’s strategy, design, and tech capabilities. This partnership allows us to offer services to clients that go beyond building best-in-class digital experiences and products. It means we can support clients with proven customer engagement and data-driven marketing strategies, all integrated into one seamless solution.”
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