Some innovative thinking from Blueberry Life;
As the healthtech and AI industries continue to boom, Blueberry Life is positioning itself at the forefront of the future of insurance and longevity. This forward-thinking insurtech company is committed to making life insurance more accessible and equitable for people with chronic health conditions. To fuel its mission of redefining life insurance, Blueberry Life has launched a crowdfunding campaign on CrowdCube to introduce its innovative longevity subscription- designed to help people live healthier, longer lives- while supporting its expansion across the UK and beyond.
With the UK facing a mounting health crisis—where over a million more people are expected to be diagnosed with chronic illnesses this year—securing life insurance remains a major challenge for those with conditions like Type 2 Diabetes, hypertension, high BMI, and high cholesterol. Traditional providers often impose barriers on individuals with pre-existing conditions, leaving many without adequate financial protection.
Blueberry Life is turning this outdated model on its head. With Financial Conduct Authority (FCA) approval and the backing of Shepherds Friendly, the company has already gained significant market traction. They’ve grown 790% in active policyholders in 2024. They have the UK’s first online-only sign-up form for chronic patients and have a proprietary AI-driven underwriting algorithm setting a new standard for life insurance.
The company’s mission goes beyond insurance—by integrating precision healthcare with protection products, it aims to help individuals extend their lives and health span while securing their financial future. The insurtech will provide tools to support healthy living, prevent diseases (including diabetes), and assist with managing existing conditions, further empowering individuals to take control of their health and secure financial protection for their loved ones. This is not just an insurance product—it’s a longevity subscription designed to empower individuals to live their healthiest lives.
Dr. Karan Mehta, (above) CEO of Blueberry Life, explains: “Imagine life insurance but flipped on its head. Instead of being a product that simply pays out when you die, Blueberry is designed to help you live longer and healthier. Our AI-powered risk prediction algorithm helps identify ways to improve your health over time. This creates a win-win model, transforming life insurance into a longevity subscription—empowering customers to improve their health while we deliver greater value and increase profitability.”
Daniel Simpson – Chief Innovation Officer at Shepherd’s Friendly, added, “We’re proud to partner with Blueberry Life, who share our commitment to expanding access and delivering meaningful life insurance. Blueberry Life’s fresh approach represents a bold and much-needed step forward for the industry. By harnessing innovation, they’re able to deliver more personalised and forward-looking insurance solutions which help meet the needs of a historically underserved customer base.”
The crowdfunding campaign presents an opportunity for investors to be part of a company that is set to disrupt the $5 trillion global life insurance industry. Blueberry Life has laid the groundwork for massive expansion and is poised to reshape how insurance companies engage with customer health.
For more information about the crowdfunding campaign and how to get involved, visit www.blueberrylife.com
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