The latest pet insurance premium data from Pearson Ham;
The latest data from the Pet Insurance Pricing Index produced by pricing experts Pearson Ham Group reveals a slight overall dip in premiums for Lifetime pet insurance policies in May 2025. Average premiums fell by -0.7% month-on-month, nudging the annual trend into negative territory, with a -1.1% decrease compared to May 2024. This marks a reversal from the steady upward movements seen over recent months.
As with previous months, the picture varies between types of pet and across regions.
Dog insurance premiums declined by -0.8% in May, easing after several months of increases. Cat insurance premiums also fell, though more modestly, down -0.4% over the same period. These movements may suggest a temporary stabilisation in pricing following inflationary pressures earlier in the year.
Regional pricing remains volatile, shaped by local veterinary costs and claims behaviour. Premiums in the East Midlands recorded the smallest decline in May, down -0.4%, while London saw the largest fall at -1.0%.
Frances Luery of Pearson Ham Group, said:
“After a run of consistent increases, May’s figures show a pause in that trend, with small reductions in both cat and dog insurance premiums. While it’s too early to say this marks a turning point, it may indicate that pricing is beginning to adjust after recent inflationary pressures. However, the regional disparities remain clear, reinforcing the importance of granular analysis in this market.”
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