The latest from Acorn and Haven for you;
Acorn Group today announced refreshed branding for its two flagship businesses, Acorn Insurance and Haven Insurance. The updates include new logos, evolved colour palettes, and refreshed imagery, designed to better reflect the Group’s commitment to non-standard insurance customers while modernising the brands for the future.
From today, customers will see Acorn’s updated logo, colour palette, and refreshed imagery across its website, digital portals, mobile app, and policy documentation. Importantly, there is no change to products or coverage – customers can expect the same high-quality service and specialist products Acorn and Haven have always provided.
Acorn Insurance, the Group’s heritage flagship brand, is home to taxi, fleet, private car, commercial vehicle, and telematics products under Acorn Protect. The refresh modernises how the brand speaks to its diverse customer base and allows greater flexibility and future product personalisation, such as new tiered offerings.
For Haven Insurance, the Group’s Gibraltar-based carrier, the rebrand sharpens its visual identity, retaining its distinctive yellow and black while introducing a more modern design, reflecting its position as one of the leading, high-performing, and most innovative non-standard insurers.
Miruna Constantinescu, Customer and Marketing Director at Acorn Group, said:
“A rebrand should never just be about a new logo – it should tell a story about where a business is heading and the customers it exists to serve. For Acorn Insurance and Haven, these rebrands symbolise our commitment to championing the non-standard customer with forward-thinking, personalised insurance products. They allow us to remain true to our heritage while creating a more modern and flexible platform for the future.
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