SSP Survey Reveals Thoughts on AI, Robots and Insurance

Some interesting news from SSP, who have been researching the younger generation’s attitudes to the future of tech;

A survey of 1,000 UK schoolchildren aged 12–16, commissioned by technology provider to the insurance industry, SSP Broker reveals that while teenagers are conscious of emerging risks like artificial intelligence and cyber threats, many lack a basic understanding of the fundamentals of insurance today. The survey, detailed in the white paper Insurance Uncovered, highlights both the forward-thinking mindset of young people and the urgent need to embed insurance in financial education.

Key Findings from the Survey

• Confusion about what’s compulsory:
  • 81% correctly identified car insurance as mandatory.
  • 41% wrongly believe home insurance is required.
  • 32% mistakenly think health insurance is compulsory in the UK.
• Insurance in 2045:
  • 61% think car insurance will still be essential in 20 years.
  • 46% expect cyber insurance to be standard.
  • 38% anticipate AI insurance becoming part of everyday life.
  • 35% predict robot insurance will be needed.
  • 23% believe space travel insurance will be the norm.

Martyn Mathews, Managing Director of SSP Broker said: “This generation is already future-facing and it is exciting to see their expectations of everyday life and what will need insurance protection just twenty years from now. These are the young minds we need to attract into the industry to help us build these products but there are some key misconceptions about insurance today that we need to tackle. Without the right foundations, their understanding of insurance risks being incomplete or inaccurate. Embedding insurance into financial education is essential for both consumer resilience and the future of our sector.”

The white paper warns that failing to address these knowledge gaps now could create long-term challenges for both consumers and the insurance sector. Aside from the talent the sector could miss out on, as teens grow into tomorrow’s homeowners, drivers, and entrepreneurs, equipping them with accurate, practical knowledge will be critical to ensuring financial security and trust in the industry.

“Those in our sector understand the clear benefits of insurance protection and a career in the industry, but this report highlights that understanding among young students could be higher,” said Graeme Trudgill, Chief Executive, British Insurance Brokers’ Association (BIBA).

To bridge the knowledge gaps, the white paper from SSP Broker recommends:

• Educators:
  • Integrate insurance more thoroughly into financial education curricula.
  • Use real-life milestone events (e.g. learning to drive, renting) as opportunities to teach about insurance.
  • Promote awareness of insurance as a career path through school programs.
• The Insurance Industry:
  • Establish a National Insurance Education Partnership.
  • Produce youth-friendly digital content and explainer videos.
  • Foster direct engagement with schools via visits, internships, and career talks.
  • Advocate for curriculum reform to include insurance literacy.