Carole Nash Revs Up Marketing Push With BSB Race Series Sponsorship

Carole Nash has a long association with motorcycle sport, sponsoring riders like BSB Champion Neil Hodgson in its early days. In 2026 the Manchester based brand will be supporting the BSB race series, as official insurance partner, plus backing a series of track day events. Here’s the word;

MotorSport Vision Racing (MSVR) is delighted to announce a new partnership with one of the UK’s leading motorcycle insurance brokers, Carole Nash, ahead of the 30th anniversary season of the British Superbike Championship.

Carole Nash will feature for the first time as an official sponsor directly with the championship, as the exclusive official insurance partner of the UK’s biggest motorsport series. Highly regarded by motorcyclists, the broker provides cover for thousands of motorcycles and scooters in the UK and Ireland.

The brand has a strong affinity with racing, having previously collaborated with teams and riders including a long-term partnership with six-time WSBK champion Jonathan Rea and multiple Grand Prix race winner Jake Dixon during his time in the Moto2 World Championship, with both riders also enjoying success in British Superbikes.

The new exclusive official insurance partnership will showcase Carole Nash at each of the 11 rounds throughout the season, delivering experiences for customers including VIP hospitality, VIP grid walks, Safety Car and pillion laps, plus the chance to ride on track with parade laps at key rounds.

Carole Nash branding will feature at each round of the championship, with their presence further enhanced at the Donington Park round in May with round sponsorship status.

TRACKDAYS TOO

The new partnership will also feature another customer activity with the announcement of Carole Nash – BSB Track Days by MSVT, with dedicated days at four of the iconic Championship venues. Guests will be able to experience the thrill of riding their bike on track at Oulton Park, Brands Hatch, Cadwell Park and two opportunities at Donington Park on the Grand Prix circuit, with dates arranged from April through to September.

British Superbike Championship Series Director Stuart Higgs commented: “I am delighted to welcome Carole Nash as our exclusive official insurance partner of the British Superbike Championship as we celebrate our landmark 30th anniversary season this year. We look forward to working together with Carole Nash to deliver this new partnership, ensuring that their customers have some of the best experiences BSB has to offer throughout the 2026 season.”

Daniel Nield, Associate Director at Carole Nash adds: “We are thrilled to be the official insurance partner of the British Superbike Championship. The series plays an important role in the racing calendar, and we’re proud to support the riders and teams as the Championship celebrates its 30th anniversary, while giving our customers the chance to experience the thrill of track riding. We look forward to working with BSB to deliver a memorable and successful season ahead.”

About alastair walker 19322 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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