The latest partnership news from Brown & Brown for you;
Brown & Brown has entered a partnership with specialist MGA Progeny Underwriting ‘Progeny’, giving brokers access to Progeny’s exclusive agricultural proposition.
Progeny has recently agreed a three-year binder backed by MSIG Europe SE, with AXA XL and HB Underwriting providing additional capacity on separate lines.
This gives all Brown & Brown brokers access to a facility combining core farm and motor cover with specialist products for livestock herd and disease risks, alongside Progeny Protect, a management liability protection product created specifically for legal and regulatory risks in the agricultural sector.
Collaborating with the Agriculture team at Brown & Brown, the products have been designed to reflect the practical needs of farmers and rural businesses, with a focus on relevant cover, strong claims support and differentiated options in a market where brokers often have limited points of distinction.
The arrangement includes exclusive facilities with MSIG for farm and motor, market-first livestock herd and disease cover, and Progeny Protect, which was recently launched at Brown & Brown Agriculture’s internal conference in Birmingham.
Alun Roberts, CEO and founder of Progeny, said: “This partnership delivers a genuinely differentiated proposition in a specialist sector for Brown & Brown brokers, strengthening their proposition in an area where choice can often be limited.”
Debbie Airey, Area Managing Director at Brown & Brown – Agriculture, added: “Our focus is on making sure farmers and rural businesses are supported by specialists who understand the sector and the pressures clients face every day.
“Our partnership with Progeny gives our brokers access to products that are not available elsewhere in the market and strengthens our offering to customers.”
Set up by Alun Roberts in 2024, Progeny Underwriting is a UK-based insurance business specialising in agricultural insurance.

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