Tesco Insurance and Aviva Team Up on Critical Illness Cover

Details on a UK partnership aims at offering consumers a Critical Illness Plan;

Tesco Insurance & Money Services and Aviva have expanded their partnership with the launch of critical illness cover, giving millions of Tesco customers a more complete way to protect themselves and their families. 

Available from today (06 May 2026), the new Critical Illness Plan can be purchased alongside life insurance cover, helping customers secure financial support not only in the event of their death, but also if they were diagnosed with one of a wide range of serious conditions¹.

The product includes valuable children’s critical illness cover which pays up to the lower of £25,000, or 50% of the cover amount, for children that are diagnosed with and meet one of the listed critical illness conditions.

The enhanced offering builds on the success of the Life Insurance Plan provided by Aviva that launched in 2025, combining Tesco’s trusted brand and customer reach with Aviva’s protection expertise.

In 2025, Aviva paid out more than £380 million in individual critical illness and children’s benefit claims², demonstrating the vital role this type of protection plays for those facing life‑changing diagnoses. By offering critical illness cover through Tesco’s extensive digital channels and presence across hundreds of stores, the partnership supports the FCA’s call to help more families understand and access the insurance they need.

Customers will also benefit from the Aviva DigiCare+ app, an added-value service which offers a suite of wellbeing and everyday support services to help people manage their health proactively³.

Critical illness cover can provide meaningful financial reassurance, offering a lump sum to help cover unexpected costs, reduce financial strain and give customers space to focus on recovery during some of life’s most challenging moments.

Ban Mahsoub, Partnerships Director at Tesco Insurance and Money Services, said:

“We’re proud to expand our partnership with Aviva to give Tesco customers access to critical illness cover alongside their life insurance policy. This launch is another step in helping families protect what matters most, including serious illness which can have a major impact on everyday life. With Tesco’s reach and Aviva’s expertise, we’re helping more customers understand the importance of protection and making these products easier to access than ever before.”Daren Boys, Protection Distribution Director at Aviva, said:

“The expansion of our partnership through the launch of critical illness cover to Tesco customers is an important step in our strategy to try to help the industry close the UK’s protection gap. We hope that through Tesco’s extensive customer reach, more individuals and households will consider the importance of addressing their financial vulnerability to unexpected life events. We have a strong partnership with Tesco and are working closely together on future plans to further raise awareness of the importance of having protection insurance in place.”

For more information or to get a quote, visit tescoinsurance.com/lifeinsurance.