The latest product news from Saga;
Saga, the UK’s specialist provider of products and services for people over 50, is launching a new pet insurance product, specifically tailored to the needs of older pet owners.
The innovative product has been developed using insight from Saga’s data and rich customer research. This found that almost half (46%) of Saga’s demographic are pet owners, with many caring for older animals – either because they have been part of the family for so long, or because many take on rescue animals. As a result, more than half of Saga customers with pets have animals aged nine or over and many reported struggling to find suitable insurance with reasonable terms for pet owners. Only around half of older pet owners currently have insurance – potentially leaving them open to expensive vet bills as their pets age.
The new Saga policy, developed in partnership with Allianz UK who have extensive expertise in pet insurance, is designed to provide peace of mind for pets of all ages, with specific focus on the unique circumstances of older pet owners. It offers:
- Comprehensive cover with fewer choices to make
- No upper age limit for pets, with a set excess and 10% contribution fixed for life
- Dental illness and injury cover as standard
- Cover for holiday cancellation due to unwell pets
- Enhanced cover for end-of-life care and access to a pet bereavement helpline
The product is designed to be simple to navigate; customers simply choose their product type (lifetime or time-limited), level of vet fees and excess on the product. It also provides excellent value for money, the ability to pay vets directly, and 24/7 access to a free vet helpline.
Saga has partnered with Allianz to deliver this product, building on its proven success in developing partnerships with leading insurers, most recently through the successful home and motor agreement with Ageas. Allianz was chosen based on its track record of more than 50 years’ expertise delivering pet insurance in the UK. Pet insurance from Saga will be available in November 2026.
Lloyd East, Saga Insurance CEO, Saga, said:
“Our customers love their pets, and they play a huge role in their lives. Older people often have older pets, with more complex health needs and our research showed that many insurers are not catering for this part of the market. So, we have designed a new and innovative product that reflects the realities of pet ownership for older people, providing peace of mind through straightforward cover, including enhanced coverage and extra support for pets at the end of their lives.
“We’re excited to be working in partnership with Allianz, who are pet insurance experts, to bring this innovative new product to market. Together we will make sure our pet-loving customers get everything they need to support their animals throughout their lives.”
Isabella Von Mesterhazy, Managing Director of Allianz Specialty said:
“We’re delighted to be bringing a bespoke pet insurance proposition to the market for Saga customers. By combining Allianz’s insurance expertise with Saga’s deep customer understanding, we’ve created something that feels relevant, accessible and genuinely unique for this audience.”
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