The details from Asurion as they complete on the D&G deal;
Asurion, a global leader in technology care, support, and protection, has announced it has completed its acquisition of Domestic & General (D&G), a leading provider of appliance protection across the UK, Europe and beyond.
By combining Asurion’s technology care capabilities with D&G’s appliance expertise, strong partner relationships and international reach, the acquisition advances Asurion’s strategy to help customers manage and get more from the growing number of connected devices and appliances in their homes. The combination also expands Asurion’s presence internationally and in the U.S. appliance market, strengthening its position in the fast-growing, $150+ billion connected home devices market.
“Technology is becoming more essential to everyday life and more connected and complex,” said Guru Gowrappan, Chief Executive Officer of Asurion. “Our job at Asurion is simple: make technology work. Bringing Asurion and Domestic & General together expands our ability to do that across more of the technology and appliances people rely on every day, while extending our reach to millions more customers around the world.”
Domestic & General is a trusted leader in appliance care and protection, with more than a century of experience and partnerships with more than 100 leading brands, including Whirlpool, Sky, Hoover-Candy, and John Lewis.
“Domestic & General has built its business on trusted care, strong partner relationships and deep expertise in appliance care and protection,” said Matthew Crummack, Chief Executive Officer of Domestic & General. “Those strengths, combined with Asurion’s technology care capabilities and our shared commitment to customer and partner excellence, make this a compelling fit. We’re excited about what we can build together in this next chapter of growth.”
There are no immediate changes to how Asurion or D&G serve their customers or partners as a result of the acquisition. Domestic & General will continue to operate under its existing brand within Asurion.
“We’re excited to welcome the D&G team to Asurion,” Gowrappan continued. “As homes become more connected, customers shouldn’t have to navigate a different solution for every device or appliance they own. Together, Asurion and D&G have an opportunity to make that complexity simpler, helping customers protect, manage and get more value from their technology throughout its life.”
Financial terms of the transaction were not disclosed.
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