This is a useful idea for brokers who need a specialty risk covered, here’s the word;
Every broker knows the ring-round. A roofer who uses hot works. A building that’s sat empty for six months. A client with three claims last year. Ten calls, five “not for us”, and the renewal’s due Friday.
whowritesthis.co.uk ends it. A broker types the risk, ticks the problem, and sees every UK insurer, MGA and Lloyd’s market whose own documents say they will write it. 389 markets, more than 390 trade appetites, one search, free.

“Brokers lose hours every week asking markets that were never going to say yes,” said founder James Buckley-Thorp, (above) the serial founder behind Bequest, the UK’s first life insurance app, who has raised £17m across his companies. “The answer is usually sitting in a market’s own appetite guide. We’ve put all 389 in one place, and every answer shows the document it came from and the date we checked it.”
Since launching earlier this month, the site has added:
Hard to place filters: tick prior claims, hot works, work at height, unoccupied or non-standard construction, and the markets that say they’ll consider it jump to the top.
Who really carries the risk: for every MGA, the insurer or Lloyd’s syndicate behind it.
Market alerts: leave a work email on a trade and get told the day a new market starts writing it.
What’s changed: a dated log of capacity moves, takeovers, rebrands and appointments.
No market can pay to rank higher. Searching needs no card and no login. Brokers enter a name and work email to unlock the full list of markets for a risk.
“Search it now, it’s free,” Buckley-Thorp said. “And if you place a trade every week, put your email on it. The day a new market starts writing it, you’ll know before the broker down the road does.” Over 1000+ searches in the first week, and by week 2 a 70%+ retention rate (repeat users).
Brokers can try it at whowritesthis.co.uk.

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