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Insurance & Reinsurance

Linkedin Groups; frustration over paid content links

there’s been a bit of a backlash to the publication of links to subscriber only content on linkedin groups recently and it’s hard not to wonder if publishers should reconsider using them as a marketing medium. Is it worth the potential online aggro? […]

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Insurance & Reinsurance

Conference liveblogging; create drama and collect followers

The essential truth about conferences is that unless you are watching them live, they will pass you by. The liveblogging approach gives readers a sense of what’s being said without any of the preamble of video, nor the long winded prose of a full blown article. Event organisers can maximise their content without giving away the crown jewels, and with the appropriate #hashtags, you’ll get retweets and replies that build the conversation around the conference brand. […]

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Insurance & Reinsurance

Insurance and legal roundup; fight over MOJ portal reignites

“It’s great, and so are we” say the insurers. “The system’s being abused and they’re taking advantage of it,” say the lawyers. Well which is it? Two very different angles about the the MOJ portal appear in today’s Post Mag and Law Soc Gazette.

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Insurance & Reinsurance

On this day of cuts, I bring you memories of how nutty it got

Back in the summer of 2006, England were about to head to the World Cup in Germany with high hopes of victory. Meanwhile, capitalists had finally worked out how to crack the counter culture marketing nut BBC NEWS | Business | Hedge fund hippies have trip out.
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Insurance & Reinsurance

No win-no fee advertising – a tough one to call

Neil Rose’s latest column in the Guardian illustrates the difficulty facing policymakers in curtailing the negative consequences of a system that is unpopular with the public while simultaneously being one of the only ways to fulfill our basic right of access to justice. […]

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About Insurance Edge

BIBA Journalism awards nomination for Insurance Edge

After only seven months of publishing insightful commentary, Insurance Edge was delighted to be nominated at the prestigious British Insurance Brokers Association Awards 2010, in the ‘Online’ category. The nomination was given for Insurance Edge’s […]

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Crain’s Manchester Business R.I.P

I was saddened to see the news this morning that Crain’s Manchester Business had been put into administration after two years. The publication had an admirable approach to business journalism and its reporters had a high degree of integrity for the most part. […]