Marketing Strategy: Insurers Revved Up For Motorcycle Season
Motorcycle sport is fast paced and attracts a core audience of middle-aged men, often self-employed or with a low mortgage payment each month, who enjoy watching and taking [...]
insurance marketing
More Than Launches Cashback Scheme to Boost Renewals & Reward Loyalty
The scheme gives home, pet and car insurance customers unlimited cashback on purchases at hundreds of high street and household brands, which is stored in an online wallet. [...]
YouGov Survey Finds Customers Increasingly Unhappy with UK Insurers
Maybe it’s the fickle, ever-scrolling nature of the internet, but confidence in many big brand names seems to be declining. From Facebook’s fake news to middle [...]
Consumer Intelligence Survey Suggests Remedies for Higher Renewal Pricing
Charging new customers less than existing customers is exploitative and hurts vulnerable groups such as the elderly but drivers and homeowners are still split on the issue, [...]
Go Compare Forms Strategic Partnership with Money Dashboard
At the Global Open Banking Summit, GoCompare has announced a strategic partnership with Edinburgh-based Money Dashboard as part of its fintech community development [...]
Insurtech & More: Clyde and Co Offer Predictions for 2019
We live in exciting times regarding insurance; there’s still a raft of changes ahead, powered by AI, and regulatory problems, as governments struggle to adapt to a new, [...]
CBI Conference Launch for Vodafone & Admiral Telematics Product
At yesterday’s CBI Annual Conference, Vodafone’s Enterprise Director Anne Sheehan outlined how Internet of Things (IoT) technology and a partnership with Admiral [...]
Aon New Ventures Group Will Target Innovation and New Products
Aon plc (NYSE:AON), the leading global professional services firm providing a broad range of risk, retirement and health solutions, has announced that it is taking another [...]