Industry Moves: Allianz Appoints New Head of Marketing
Allianz Partners UK has appointed James Libor to Head of Marketing as the company focuses on escalating its customer centric digital marketing activities. Working within [...]
insurance marketing
Survey Finds Free Excess is a Powerful Sweetener for Consumers
Free excess insurance is a potential winner in the giveaways battle among price comparison websites but delivering the best price and cover is still vital, new research from [...]
Survey Finds Insurers Are Rated Below Average for Customer Service
Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital [...]
There’s More to Insurance Marketing Than Meerkats. Be Like Budsy.
Here’s some news from Singapore, where Budget Direct Insurance, are launching a new marketing initiative that aims to clearly communicate the brand as the best [...]
Marketing Strategy: Insurers Revved Up For Motorcycle Season
Motorcycle sport is fast paced and attracts a core audience of middle-aged men, often self-employed or with a low mortgage payment each month, who enjoy watching and taking [...]
More Than Launches Cashback Scheme to Boost Renewals & Reward Loyalty
The scheme gives home, pet and car insurance customers unlimited cashback on purchases at hundreds of high street and household brands, which is stored in an online wallet. [...]
YouGov Survey Finds Customers Increasingly Unhappy with UK Insurers
Maybe it’s the fickle, ever-scrolling nature of the internet, but confidence in many big brand names seems to be declining. From Facebook’s fake news to middle [...]
Consumer Intelligence Survey Suggests Remedies for Higher Renewal Pricing
Charging new customers less than existing customers is exploitative and hurts vulnerable groups such as the elderly but drivers and homeowners are still split on the issue, [...]