insurance marketing

Need More ROI From Google Ads? Avantia Say They Can Help

Avantia, the technology-enabled insurance provider behind HomeProtect, is reporting that in the six months since the launch of MarPod, they have been able to increase the return on investment in Google Ad spend by 40 […]

insurance marketing

EIS Survey Says Consumers Feel Insurers Aren’t Listening

2020 — EIS, a core and digital platform provider for insurers, today announced the findings of its first-ever Customer Compass Report. The report found that, despite the insurance sector investing nearly $28 billion on customer experience, less than half of global respondents (49%) feel their insurance provider will be responsive to their basic needs. EIS, in partnership with GlobalWebIndex, […]

insurance marketing

Ethical Investment: Clarity AI Wins More Funding

Clarity AI announced today that it has closed a USD $15 million funding round led by Deutsche Börse AG and co-investor Mundi Ventures. Clarity AI empowers investors to manage the impact of their portfolios through […]

insurance marketing

Guidewire Survey Finds Consumers Wary of Over-Friendly Insurers

Guidewire Software, Inc., the platform general insurers trust to engage, innovate, and grow efficiently, has published results of research that shows that consumers are cautious about insurers’ attempts to interact with them through new services and the […]

insurance marketing

Atlanta Group Teams Up With Football For Change UK

Ian Donaldson, CEO of Atlanta Group, has teamed up with football stars Trent Alexander-Arnold, Jamie Carragher and Anthony Gordon on a new initiative to support young people from disadvantaged communities. Football for Change UK, which […]

insurance marketing

Show/Promo Staff Agencies Are in a Fight For Survival

Times are tough in the shows and events sector – will some insurance related conferences and shows ever return to the calendar? Here’s some research from Liveforce on how things are looking for the agencies […]

insurance marketing

Guernsey Signs Up For Green Finance/Investment Strategy

The Guernsey International Insurance Association (GIIA) has signed up to a United Nations green programme as part of its commitment to the development of green and sustainable finance. GIIA is now a supporting institution of […]

insurance marketing

Trusted Reviews? New Idea Means More Reviewers Can Be Verified via Video

Video has changed our lives.  Whether you embraced it pre the Covid-19 outbreak or adopted it as your lifeline during lockdown, video has been the bridge to gap the distance between us all.  Our research […]