insurance marketing

Digital Transformation Will Put Consumers in The Driving Seat

Heather Smith, Digital Director at LV Insurance, recently posted her thoughts about digital transformation and its impact on customer satisfaction. As more people use phone apps and social media as their first point of contact […]

Motor Insurance

Classics Should Be MoT Checked, Says Scrap Car Comparison Site

Here we have another point of view on the tricky subject of rolling MoT exemption for classic cars. Dean Adams from Scrap Car Comparison offers his thoughts; The Department for Transport has announced plans to […]

Insurance Regulation

Analysis: Are Motor Insurance Premiums Rising or Falling?

Insurance-Edge.Net thought we would analyse the data and opinion, to try and nail down why motor insurance premiums are rising rapidly. Yesterday we ran a story on van insurance, which identified fraud, increasing van deliveries […]

Big Data

What a telecoms giant can teach the insurance industry

Like tech giants disrupting markets before it, O2 has entered an industry many considered beyond its expertise. But this has given it an edge. In essence, O2 has been able to start from scratch and ask itself a question centred on driving new and improved experiences for customers and agents. […]

Insurance claims

Independent study reflects Ombudsman concern over claims handling

research discovered that the issue of greatest importance for consumers, when it comes to claims, is customer experience. Almost half (42%) of the 2,000 consumers surveyed cited customer service reputation as one of the main factors they consider when choosing an insurer – whilst just 20% said they would always choose the insurer that paid out the most claims. […]