Business

Leveraging Email Campaigns for Insurance Lead Generation

Let’s face it, breaking through to insurance prospects is harder than ever. Messages often get ignored, conversations stall, and good leads can easily slip away. That’s where a focused email campaign makes a difference.  When […]

News

Culture Wars & Wokery Can Damage Your Brand – Can You Insure Against It?

The current trend for woke workplace politics can be a minefield. Then you have a range of angry activists online, all keen to play their Grievance Cards against companies they see as being the bad […]

InsureTech

Ladder TV Campaign Shows Life Cover Can Be Fun

Ladder, the US company offering flexible life insurance in minutes, today released “Crocodile,” the second installation of its “So Good” brand campaign — a series of humorous and memorable films built around the unique consumer […]

Opinion

Oil Activists Campaigns Open The Door For Chinese Insurers

The latest target for anti-oil activists is the East Africa Crude Oil Pipeline, which is a $3.5billion project, involving the governments of Uganda, Tanzania, plus CNOOC and Total Oil, the State owned French firm. As […]

News

More Climate Protests Today For London Insurers

Today, climate campaigners from across the world are targeting insurance giants AIG, Lloyd’s of London and Tokio Marine. Mobile billboard trucks will target the three insurer’s offices in New York City and London, while campaigners […]

Insurance Brokers

Ecclesiastical & Factor 3 Team Up on Social Media Guide

Social media is a minefield for many brands. One careless tweet can go viral, encouraging a Twitter mob to pile on, and there are organised campaigns to damage companies that are seen to be supporting […]

Claimants can invest compensation, but will they get more than 0.25 interest from their investments?
Insurance & Reinsurance

Road Safety: insurethebox Supports Project Edward

In line with its mission is to make the roads safer, the UK’s pioneer of telematics insurance, insurethebox is keen to endorse the messages of Project EDWARD (European Day Without A Road Death), which this […]

Travel Insurance

Marketing: AllClear Travel Sees Life in Old Fashioned Newspaper Ads

AllClear Travel has agreed a two-year partnership with Reach plc across the Daily Mirror and People newspapers as well as a number of regional titles to provide dedicated specialist, medical travel insurance to its combined readership. […]