Marketing: AllClear Travel Sees Life in Old Fashioned Newspaper Ads

AllClear Travel has agreed a two-year partnership with Reach plc across the Daily Mirror and People newspapers as well as a number of regional titles to provide dedicated specialist, medical travel insurance to its combined readership.

Cover can be quoted and purchased online through a dedicated site comparing 61 prices, as well as AllClear-only cover options through its 90-seat, UK call centre.

The Reach plc readership, which is the largest in the UK, will benefit from AllClear’s ability to provide a quote in 99% of all medical condition scenarios, to virtually any destination in the world and with no upper age limit.

Chris Rolland, AllClear CEO, says travel specialist insurance can be a complicated product to buy:

“We are working with numerous medical charities to support the FCA mission to ensure better access to insurance for those with medical conditions,” he explains. “And through this work we know that when people get refused cover there is a lack of knowledge of where to find specialist help. We aim to spread much greater awareness through Reach plc to communicate to readers, helping to create better understanding that no one is uninsurable, and avoid people taking the risk of travelling without insurance.”

Andy Atkinson, Chief Revenue Officer at Reach plc says he believes the new partnership will prove to be popular with its readers: “Our audience profile is naturally aligned to AllClear’s own customer base. We know that personal finance, and indeed specialist travel insurance, are topics that are very important to our readers, so we are very pleased to be offering a service and detailed information to help our readers make more informed decisions.”

Insurance Edge Comment;

This will be interesting, as it’s well known that many over 65s still don’t use the internet much, and some simply refuse to have anything to do ith online transactions, as they don’t trust the web. Old fashioned newspapers may well prove a happy hunting ground for travel insurers, but our money is on companies that offer plain english cover, to those with medical conditions, cheaper online.

Children or grand-children can often set up these policies easily and print off documents and there is a growing `grey’ pound online, with plenty of wealthier pensioners happy to shop online for anything and everything.

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