insurance marketing

Opinion: Viewing Your Company as a Customer Can Really Pay Off

There are customers who contact insurance companies via social media, others will phone and many more will try an email. Then there are the dedicated contact routes for sales, renewals or claims handling. The customer’s […]

Opinion

Opinion: Telematics Makes a Great Anti-Fraud Toolkit for Insurers

In this opinion piece, Adam Gooch from Insure Telematics Solutions offers some examples of how the `black box’ is evolving, and proving to be a useful tool in the fight against fraudulent claims. Car insurance […]

Motor Insurance

Opinion: What Are the Key Motor Insurance Trends for 2018?

The car and van insurance market is going through a series of changes right now. New players are entering the online space, with PAYG policies, or cover aimed at self-employed, `gig’ economy workers. Then there’s […]

Opinion

Opinion: Every Insurer Must Adapt to Millennial Consumers

Here’s one of our regular industry opinion pieces, and this one comes from Harris Balcombe. Every insurance broker, underwriter and claims company needs to look at how their websites are designed, the tone and speed […]