insurance marketing

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Insurance Brokers

Bike insurer Bennetts claims 9% penetration with own social network

10 October 2013 alastair walker 0

Specialist motorcycle insurance broker Bennetts has been praised by Google for its success in using social networks to drive customer interaction. The company, which manages a presence on all the usual open networks and has […]

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Social Media

Why insurers need to be on social networks

17 September 2013 alastair walker 0

By Chris Andrew I recently received a LinkedIn message that began, “I apologize for the cold email, but I’m wondering if you’re interested in my recruiting services…” I appreciated the upfront apology, but my complete […]