It’s no secret that sports events and their sponsorships go hand in hand. From giant global brands to local businesses, companies across the world have long recognised the benefits of sports sponsorships in creating brand […]
Insurance marketing is often best deployed just before traditional spikes in demand, such as Christmas, or the new reg plate for cars. Some insights here from Forbes advisor; The new ‘23’ plate arrives on 1 […]
In order to target younger segments, Life insurers will need to revitalise their business approach, offering next-gen products and a customised, truly digital customer experience, says Samantha Chow, Life and Annuity Sector Leader at Capgemini […]
The latest news from the Charity Commission acts as a reminder to insurance brands to conduct due diligence on charities before getting involved with them. In the end your brand reputation is at stake. An […]
If your insurance brand fancies doing your own loyalty programme online, then you will need a toolkit to do the job effectively. The more low code control you have over the branding, offers, responding to […]
A new survey of over 1000 people in the UK has highlighted a level of boredom when it comes to climate change and Net Zero. More people are upset about companies using slave/child labour in […]
The cost of living in the UK continues to rise and one way insurance brands can help cash-strapped drivers is by offering apps that save them money. For the insurance brand the upside is you […]
Surprised commuters couldn’t believe their eyes with the sky-high prices at a new coffee shop in central London recently – but the ‘world’s most expensive coffee’ turned out to be a shock initiative highlighting the […]
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