News
Marketing in A New Insurance World
It’s one thing having a great insurance idea or product, but what is the result if very few people know about it? Nothing, nada, zip. You need the right blend of marketing and PR to […]
marketing
Opinion
Who’s Best Placed to Drive The Embedded Insurance Revolution?
This latest Opinion piece is by Marat Nevretdinov, Managing Director at HDI Embedded, and it looks at the opportunities provided by online retailing of bolt-on cover products. Protecting assets, services and experiences – it’s all […]
Investment
Insurance Companies Rising Number Of Sponsorships
It’s no secret that sports events and their sponsorships go hand in hand. From giant global brands to local businesses, companies across the world have long recognised the benefits of sports sponsorships in creating brand […]
Technology
March Is Ideal Time For a Push on Car Insurance Marketing
Insurance marketing is often best deployed just before traditional spikes in demand, such as Christmas, or the new reg plate for cars. Some insights here from Forbes advisor; The new ‘23’ plate arrives on 1 […]
Opinion
Life Cover Needs a 21st Century Reboot
In order to target younger segments, Life insurers will need to revitalise their business approach, offering next-gen products and a customised, truly digital customer experience, says Samantha Chow, Life and Annuity Sector Leader at Capgemini […]
News
Supporting a Charity? Due Diligence is A Wise Move
The latest news from the Charity Commission acts as a reminder to insurance brands to conduct due diligence on charities before getting involved with them. In the end your brand reputation is at stake. An […]
InsureTech
Looking at Loyalty Programmes? You’ll Need The Right Toolkit
If your insurance brand fancies doing your own loyalty programme online, then you will need a toolkit to do the job effectively. The more low code control you have over the branding, offers, responding to […]
News
UK Public Are Getting Bored With Climate Change
A new survey of over 1000 people in the UK has highlighted a level of boredom when it comes to climate change and Net Zero. More people are upset about companies using slave/child labour in […]