More than 3.5 million people are expected to see the famous Be Wiser Owl this month as the insurance broker takes over Europe’s largest freestanding LED advertising boards.
“We are always keen to reach new audiences and these boards on the busy link between the M5 and M6 are perfect for motorists to see the Be Wiser brand,” said director of marketing Andrew Dunkerley.
The LED advertising screens are located near one of Britain’s busiest motorway junctions. With traffic often crawling along for over four hours a day, there is plenty of opportunity for drivers to notice the Be Wiser brand.
“This year we celebrate our 10th anniversary with a range of activities to mark our achievements and growth and reaching so many people is part of our ongoing expansion strategy for the future.”
The signs are 7.5 metres high with the largest having a span of 33.6 metres – plenty of space for the Be Wiser owl to look down on the busy motorways.
The Be Wiser brand also sponsors the PBM Ducati Superbike race team and the All Weather Championship horse racing series.