Software is fairly dull topic, but let’s not forget that it can help make your business lots of money. Customers who get frustrated by difficult menu tabs, annoying pop-ups or hard-to-locate Contact Us buttons, can soon migrate to another insurer. So here’s some info from SSP. Try to pay attention, there may be a test later.
Insurance systems and software provider SSP have teamed up with DotLabel to revamp their platform interface, to improve communication with their online audiences.
The leading global supplier, which offers insurance companies technology solutions that earn them a competitive advantage in the industry, commissioned award-winning user experience (UX) and digital agency DotLabel to update its existing online platform. The aim was to design an intuitive digital tool that was easy to use and would reduce customer support calls to SSP.
DotLabel applied user-based research techniques, which included workshops and customer interviews, to understand how tasks and processes were undertaken on the system. With this valuable insight as a foundation, the user interface could then be redesigned so that it was more user-centric, intuitive and problem-free.
Matt Oxley, co-Founder and Director of Dotlabel says
“SSP wanted to attract new clients and retain existing ones by relaunching their platform interface. We carried out thorough analysis, optimising their experience with clear pathways that directed them to efficiently to their desired goals. This is a more cost-effective way to ensure that a solution fulfils the business objectives and meets the users’ needs, and avoids making expensive changes post-launch.”
Kevin Gaut, Chief Technology Officer at SSP comments,
“We wanted to disrupt our industry by creating a leading new software interface that made it much easier for our clients to create their own insurance product. This user-centric approach put us ahead of our competitors, reduced our costs and helped drive business growth.”
DotLabel has worked with Hendrick’s Gin, Barclays Bank, BAE Aerospace and many other clients.