Trov Aims to Shake Up Insurance Marketing with the Untethered Crew

Pay as You Go (PAYG) insurance is getting more popular as consumers want the convenience of choosing when to start and stop their cover. Travel was the first sector to see this trend, but bicycle insurance, plus gadget protection, are areas where people simply want an item insuring while it is being used, often in a public place where the risk of theft or damage is higher than at home. Many car owners want policies which only kick-in at fully comp level when the named driver is at the wheel.

Trov is an on-demand Insurance technology company, revolutionising how people in the UK protect the things they love the most.

To market the service Trov is introducing the UNTETHERED; a global ambassador program spearheaded by Vice President of Brand and Creative, Ryan Kingman, that will transform how insurance is marketed by focusing on inspiration and creativity rather than fear and anxiety.

Consisting of 24 talented creators from across the UK and the rest of the world, the UNTETHERED aims to show what can be done when your items are protected, regardless of where you are in the world. The UNTETHERED is made up of passionate activists, adventurers, photographers, athletes, entrepreneurs, and innovators from across the globe. Whether they have camera equipment or a personal computer, they rely on Trov to help them protect the tools of their trade.

trov insurance demand

From today, the UNTETHERED will be sharing their stories through original content, including videos, photography, blogs, Instagram Stories, limited edition zines, events, and more. There’s an obvious pitch to the younger consumer here, who is far more likely to be tempted by gadget cover, sold via smartphone, with the mimimum of time-wasting questions and box ticking.

It’s an interesting approach and you can find out more at the UNTETHERED home page – https://www.trov.com/untethered

About InsuranceEdgeEditor (630 Articles)
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

Leave a Reply

%d bloggers like this: