Credify.at, a new player on the Austrian credit agency market founded in 2017, is expanding its service portfolio and now offers solutions in the field of fraud prevention and financial advanced analytics.
Never have companies had such a large quantity of data from digital processes as they do today. This represents great potential in order to optimize business and particularly financial processes. In order to tap into this potential, we need complex advanced analytics methods, in-depth experience and appropriate IT platforms. The intelligent combination of these three fields forms the basis for making financial processes much more effective, more automated and more cost-efficient.
This is crucial in the fight against online fraud, since cases of fraud and data theft are increasing, plus scam tactics are sophisticated and changing rapidly. Almost half of online merchants in the German-speaking region have already been victim of fake identities or fake addresses. Around 90 percent of merchants therefore consider fraud prevention to be a relevant challenge.
With the fraud prevention solutions of Arvato Financial Solutions, Austrian companies can now also detect and prevent cases of fraud such as account takeover in real time. This perfectly equips them to fight current and future threats from the net. Based on a consistency check of delivery address, sophisticated device tracking, the use of passive behavioural biometrics and advanced analytics, orders are analysed for fraud patterns in real time. In this way, companies can minimise cases of fraud and therefore losses in digital business.
Sepp Puwein-Borkowski, Managing Director of Credify.at, is delighted with the cooperation in Austria: “Our customers will also be able to benefit from an extensive and proven service portfolio for anti-fraud and advanced analytics applications, along with our identification and credit reports.” As a locally based company, Credify.at can give customers the best possible support with its market expertise.”