Insurtech News: Atidot and Sureify Announce Partnership Deal

Today, Atidot, an insurtech company empowering life insurers with big data and predictive analytics tools, and Sureify, a next-generation life and annuity platform enabling digital sales, service, and engagement, announced a new partnership to bring their unique tools to the industry.

The partnership will enable life insurers to collect new data in order to produce actionable insights, allowing carriers to more effectively engage with their policyholders. With information that is specific and relevant to each policyholder, carriers can improve how they monitor active policies for under-insurance or lapse potential, and proactively identify opportunities for cross and up-sell purposes.

The partnership, with Atidot’s unique advanced AI capabilities and Sureify’s Lifetime platform, provides carriers with a solution that collects and utilizes previously unnoticed or underutilized data to produce new and actionable insights. Sureify’s Lifetime platform will digest most legacy data from a carrier but it also allows policyholders to share their social media accounts, geolocation, IoT data, engagement analytics. With Atidot’s data analytics tools insurance providers can combine data with actionable insights inserted into Sureify to effectively engage the customer and drive sales or leads.

“This partnership came about in a very organic way”, said Dror Katzav, CEO of Atidot. “Our complementary technologies are a natural fit, and together they offer an end to end solution for life insurance providers looking to add data powered tools to their offerings, ensuring that they stand out in an increasingly competitive market.”

The integration will enhance existing client-specific insights that facilitate data-driven business decisions. By providing carriers with tools to better identify consumer needs and improve interactions with their clients, providers can rest assured that policies remain as up-to-date and relevant to the customer as possible.

Dustin Yoder, CEO of Sureify believes the partnership can drastically improve the operational capabilities of major insurers. “Sureify’s Lifetime can provide both a great deal of new data but most importantly the engagement capability to go with it, and our partnership with Atidot will further enable us, and thus the life insurance carrier, to make meaningful conclusions and the subsequent action with their policyholders.”

About Atidot

Atidot is an insurtech company empowering the life insurance industry with big data and predictive analytics. Atidot’s cloud-based platform provides life insurers with data-driven insights to inform decision making and develop new business strategies. Founded by a team of data scientists and actuaries, including the former Chief Actuary at the Israeli Ministry of Finance, Atidot is working with leading insurance providers to allow them to take control of their existing data to improve policyholder retention, sales, and in-force management, thereby increasing revenues. For more information, visit

About Sureify

Sureify is the life insurance industry’s leading digital acquisition, policyholder service & engagement, up-sell cross-sell platform. Sureify’s Lifetime platform provides solutions for the full life and annuity life cycle of a customer: omni-channel digital sales, policyholder self service, post-purchase engagement via health challenges, rewards programs, and personalized content delivery. The Sureify back-end insurance carrier panel enables data collection on a micro level and carriers can glean powerful insight and business intelligence from their policyholder population to take macro automated actions. Lifetime also enables targeting of policyholders based on buying signals, soliciting valuable customer feedback, and having conversations with consumers to build brand loyalty like never before. To learn more visit

About alastair walker 11372 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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