Lessons From India: Build Consumer Trust With Free Healthcare Checks & Advice

This proactive idea from Liberty in India is something that could be useful in the UK too. Insurance brands can offer practical help and basic healthcare checks to people in the workplace. In an era of NHS resource rationing, that will make sense to many people. All kinds of wellness advice and tips can be offered, plus things like free eyesight tests, which can be another expense – plus time away from work – for many full-time employed people. There are data privacy issues to considr of course, but the benefits in building trust and brand awareness are huge long term.

Here’s the word from India on how it works;

In a bid to create awareness about health check-ups and promote the importance of having a Health Insurance policy, Liberty General Insurance, one of the fastest growing General Insurance companies in India organised 42 health and eye camps in Tier I, II, & III cities for police officials, and several motor dealers and their customers in CY2022. These camps were organised under Liberty Health 360 – an in-house claims management system.

Liberty conducted the medical camps in association with various Hospitals and multi-specialty healthcare providers such as Thunga Hospital, KIMS Group of Hospitals, Apollo Spectra, Shalby Hospitals, Sharp Sight Eye Hospitals, Indian Pain & Spine Hospital, Park Hospital, and VRH Hospital among many others. Over 3,200 people visited the medical camps to avail facilities, including various consultations and tests, such as eye check-ups, and ECG, blood sugar and blood pressure monitoring tests, among others.

There is low awareness about Health Insurance and common concerns related to it are the right age to buy, the right amount of coverage, parameters to consider before selecting a policy etc. These health camps also aimed at simplifying the underlying nuances of a Health Insurance policy. Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. These health camps were very helpful in creating health-related awareness.

Speaking about the health & wellness initiative, Mr. Rahul Sharma, President – Claims, Liberty General Insurance, said,

“Educating and empowering the consumers with relevant information that enables them to gain access to quality healthcare – is a great way to earn trust. Therefore the objective of these camps is to inform people at large about the significance of having a good Health insurance policy. Thus, the doctors and the Liberty representatives address the fundamental queries related to Health Insurance,” Mr Sharma added.