Blockchain News: Proof of Trust Rebrands & Strengthens Exec Board


Proof of Trust, a blockchain-based platform that brings immutability and distributed trust for smart contracts and data storage, is announcing a brand shift away from its former company name iCash to signal its reiterated responsibility to its key stakeholders. This new chapter entails a new executive suite and communications materials, such as a revamped whitepaper and a new website,, and whitepaper that illustrates the company’s new direction.

The signature Proof of Trust protocol takes the risk out of smart contracts so they can gain institutional adoption by validating data inputs before they are dedicated to the blockchain.

Taking the helm as chief executive officer (CEO) is Joseph “Jay” Arcata III, (heck of  a name – Impressed Ed.) who brings years of business formation and legal regulatory expertise to the table. Jay spent several years as a partner at Connecticut law firm Halloran Sage, where he founded and was the head of the Cybersecurity, Data Privacy, and Technology practice group, where he lent insights on nascent technologies to his clients, including on smart contracts.

“I am thrilled to be joining the Proof of Trust team,” says Arcata.  “I am equally excited to play a role in the development of the company and its namesake smart contract platform, which I believe will serve as a fundamental component of all smart contract transactions in the future.”

Also joining the new Proof of Trust C-suite are Carol Lin Vieira as its new chief marketing officer (CMO) and Adnan Akhand, BX3’s vice president of accounting and compliance as the new Proof of Trust chief financial officer (CFO). Both come to their new roles with deep knowledge of how to apply their skill sets to this burgeoning niche sector. Vieira has spearheaded marketing and public relations campaigns across numerous industries including blockchain, consumer goods, healthcare, nonprofits, and tax, and has won multiple awards for her PR work.

Akhand, a certified public accountant, has assisted companies in an array of sectors and stages of development, from brand-new startups to long-established Fortune-500 corporations.

Rounding out the iCash executive team are advisor Dean Armstrong, QC, a longtime legal expert, Dr. Sam Kelly, as advisor; the Right Honourable Sir Robin Jacob, plus Scott Lanphere, a longtime investment analyst and advisor, Rose Schindler, Anne Szustek Talbot and Sakhib Waseem.

The Proof of Trust team is eager to discuss and share its upcoming changes with the greater blockchain, cryptocurrency, and investment community. The group will be making a number of stops across major conferences to meet with investors in legacy iCash and other key stakeholders.


About alastair walker 6452 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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