Hayes Parsons Teams Up With Genasys On Digital Transformation Project

Bristol-based Chartered insurance broker, Hayes Parsons has announced it is partnering with Genasys Technologies as it commences its digital transformation programme.

Hayes Parsons Managing Director, James Woollam, comments: “Much has been said about the changing habits of consumers and businesses, but insurance has been slow to react and insurance brokers have barely changed the way they do things since the start of the digital age.  Hayes Parsons wishes to harness the power of technology to provide our customers with a first class service which is responsive to these changes in behaviour and can quickly adapt to future challenges.

“When we first met Genasys they were a breath of fresh air, with a ‘can do’ attitude and aligned values which set them apart from the competition.  We are convinced that in Genasys and their SKi product, we have found an exciting long term partner who will help us realise our growth ambitions and ensure we provide our clients with a service which sets us apart from other insurance brokers and is truly bespoke to their needs.”

The first phase of activity will focus on migrating Hayes Parsons schemes products on to the Genasys SKi platform.

Andre Symes, director at Genasys Technologies UK, adds: “Hayes Parsons is a hugely professional business, very cool people who are totally focused on their customers – and that’s why they’re not interested in using technology for technology’s sake. It’s all about delivering significant benefit to their customers. It’s an exciting project to be involved with and we are really looking forward to working with James and his team as they take the next steps in digitising their business.”

The Genasys Software Key to Insurance – SKi as it’s more widely known – supports all kinds of insurance businesses from insurers and MGAs to brokers and third party administrators, and multiple products across both commercial and personal lines. A pay as you use system SKi comprises different modules allowing businesses to pick and choose what they need.

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