Lloyds Market: SSL Endeavour Makes New Hires, Finalising Worldlink Deal

Specialist independent Lloyd’s broker SSL Endeavour Limited (“SSL Endeavour”) announces two important senior executive appointments, Jonathan Palmer-Brown and Hugh Crossland, who take up their positions as Group Non-Executive Chairman and Group CFO respectively with immediate effect.

The company also confirmed today that it is finalising the acquisition of Worldlink Holdings, a fast growing North American aviation brokerage and MGA, and that further announcements will follow upon conclusion of this significant transaction.

SSL Endeavour Group CEO David Lawrence said,

In August last year specialist Marine broker SSL Insurance Brokers merged with delegated authority specialist Endeavour Insurance Services in a deal backed by JC Flowers. Today, the appointment of Jonathan Palmer-Brown as Group Non-Executive Chairman and Hugh Crossland as Group CFO provides another significant boost to our platform at a time of unprecedented opportunity in our market, not least our expansion into North American and London market aviation business.

Our new Group Chairman Jonathan Palmer-Brown hardly needs an introduction having had a very successful career in the London market over fifty years, and we are extremely fortunate to have such an experienced and well connected individual to help guide us through the next phaseof growth.”

Jonathan Palmer-Brown came into the London market in 1968 with brokers Stewart Smith.  He subsequently co-founded NCC Insurance Brokers, in 1988, which was ultimately fully merged with Aon by 1993. At Aon Jonathan was Chairman and Chief Executive of Aon Global Specialty and Deputy Chairman of the UK Group. He joined JLT in 2009, becoming a Member of the Group Executive and Chairman of their Specialty Business before becoming Senior Adviser to the Group CEO. He has also been Chairman of LIIBA and LIBC.

Hugh joins SSL Endeavour from JLT where, since 2016, he held the role of CFO & Commercial Director for Latin America & Canada.  Prior to that, he was JLT’s Group Head of M&A for 5 years.  Hugh is a Chartered Accountant having qualified with KPMG in its financial services division.

Jonathan Palmer-Brown, Group Non-Executive Chairman SSL Endeavour said,

“It is a privilege to Chair this group at such an opportune time and with the support and backing of JC Flowers. We have exciting plans for global expansion whilst we will also continue at pace to build in new business areas SSL Endeavour’s London operation. Going on the ground in various geographies and getting underway in the reinsurance sector are included in our priorities.”

SSL Endeavour Group CFO Hugh Crossland said,

“I am delighted to be joining SSL Endeavour at such an exciting time.  The team has big ambitions to build upon the platform of its existing, well-established businesses and I’m looking forward to working with Jonathan Palmer-Brown, David Lawrence and the rest of SSL Endeavour’s Executive team to drive the next phase of growth.”

Jonathan Cox, Vice President at JC Flowers said:

“These appointments mark the next step in the development of the SSL Endeavour platform and come at a time in which we are seeing enormous opportunity to expand into new lines such as aviation.  We look forward to working with Jonathan Palmer-Brown and Hugh Crossland during the next phase of development.”

The appointments follow the announcement at the end of July 2019 regarding the establishment of a wholly owned subsidiary, SSL Endeavour Insurance Brokers Ltd Cyprus & Greece, pending regulatory approval.

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