Allianz Partners UK has appointed James Libor to Head of Marketing as the company focuses on escalating its customer centric digital marketing activities. Working within the global Allianz Partners Group matrix, James will have UK accountability for all marketing operations, spanning brand, acquisition, digital, PR and ecommerce.
The appointment bolsters an already strong UK team of design and marketing professionals, which is set to expand as James redefines the brand and communications strategy for Allianz Partners and its clients; as an established player in delivering white labelled travel, motor and home insurance and assistance solutions, Allianz Partners boasts an enviable portfolio of household name clients. It is also investing in its market leading direct to consumer brand – Allianz Assistance.
James comes to Allianz Partners UK after more than seven years operating in various B2C Marketing roles with Virgin Holidays, the leisure arm of Virgin Atlantic. His most recent position was Senior Manager of Media, Digital and Brand Partnerships at Virgin Holidays, where he oversaw all brand, digital and performance media, driving customer acquisition and developing growth through strategic partnerships.
Comments James Libor on his new role: “I’m fortunate to be joining Allianz Partners UK at one of its most exciting times. There is a clear focus on expanding our digital capability and I firmly believe that an advanced consumer-centric and data driven approach will enable us to grow. We have a wealth of knowledge that already exists in the marketing team here and I’m confident that our new strategic frameworks will bring great benefit to our customers and clients alike.”