YuLife, the company pioneering a new type of life insurance by encouraging policyholders to live their best lives, today announced a new strategic partnership with Buck, one of the world’s leading integrated HR and benefits consulting, technology, and administration services firms.
Buck’s expanding roster of clients includes a broad range of firms, from SMEs to large corporate enterprises, and its partnership with YuLife derives from the two companies’ shared adherence to core principles of innovation, expansion and customer-centred operations. Thanks to the partnership, Buck will expand their market offering by extending access to YuLife’s group life insurance product, alongside their current provider portfolio, to its clients.
YuLife is the first life insurance provider which incorporates incentive-based employee benefits into group coverage. Today’s announcement welcomes Buck into YuLife’s cohort of ‘giraffes’: broker firms which share YuLife’s ideology and values, encouraging sustainability and wellbeing among policy-holders and their own business operations. YuLife partners exclusively with giraffe firms which demonstrate clear commitment to embracing the vision of democratised, forward-facing life insurance and that conduct their business in a positive socially responsible manner.
“We are thrilled to partner with Buck, a highly regarded and industry leading employee benefits consultancy with a reputation for excellence,” said Barry Waring, Head of Broker Distribution at YuLife and GRiD Raising the Profile Chairman. “For too many years, the life insurance industry has been overly focused on death, rather than life. Our partnership with Buck shows that more and more broker firms share our emphasis on regular interaction with policy holders and providing them with tangible value every single day.”
“Partnering with YuLife is an opportunity to work alongside a new, dynamic and innovative player in the insurance market,” said Anne-Marie Ayre, Head of Health and Productivity at Buck. “Wellbeing has always been important to our clients and their employees, even more so in this unprecedented time. YuLife strives to provide group life insurance using advanced technology, encompassing comprehensive wellbeing services and a user-friendly platform. We at Buck want to help our clients and their employees be the best they can and partnering with YuLife will enhance the services we offer to many businesses across the UK.”
With working from home becoming the norm for most employers since the onset of the coronavirus outbreak, companies must be more creative than ever when thinking about their employees’ wellbeing.
YuLife’s app offers users “yucoin” for completing wellness activities, from exercise to mindfulness, which can then be converted into vouchers or discounts for a range of popular products and services. Each employee is different, and an understanding of their unique needs informs and directs what type of wellbeing services can work for them. YuLife’s varied approach offers employers the opportunity to demonstrate their care and commitment to employees – a contribution that is vital to employee happiness at this time.
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