YuLife, the company pioneering a new type of group life insurance by encouraging members to live their best lives, today announced a new partnership with Virgin Experience Days, the UK market leader in gift experiences. As part of the partnership, Virgin’s new range of ‘stay at home experiences’ will be available to be earned by YuLife members, alongside the full range of traditional experiences the company offers.
YuLife is the first group life insurance provider to engage with employees by rewarding them for healthy lifestyle changes. The YuLife app, built using game mechanics, provides members with vouchers and deals from leading lifestyle brands in return for completing everyday wellness activities, such as walking, running, meditation or mindfulness.
Recognising the need to offer at-home experiences suited to social distancing, Virgin Experience Days has pivoted its strategy for the months ahead to provide interactive online events, which chimes well with YuLife’s aim of supporting employees to maintain their wellbeing even while working from home and under lockdown. YuLife’s partnership with Virgin Experience Days began 11th May and they will soon be hosting a special online home cookery workshop with Ann Hood, a former contestant on BBC Masterchef and owner of Ann’s Smart School of Cookery. Follow YuLife on LinkedIn to be the first to hear.
“ We are always looking for way to inspire our members with new experiences to enhance their lives and Virgin Experience Days is a great partner to achieve this”, said Sammy Rubin, Co-Founder and CEO of YuLife. The breadth of online experiences on offer from interior design to gardening to cooking courses provides a way for our members to continue to develop and learn while we are all social distancing.”
“The current pandemic has forced the entire leisure industry to rethink its priorities and diversify the services they offer,” said Richard Hurd-Wood, CEO of Virgin Experience Days. “We’re proud to partner with an insurance provider so committed to using gifts and rewards as a means to stimulate wellbeing and enhance employee health. Quality offerings now, while times are tough, will be remembered in the long term, and we are excited to contribute to inspiring people’s lives as we come through the crisis together.”
YuLife already partners with the UK’s best-known brands, including ASOS, Avios, M&S, Fitbit, Nike and John Lewis, to provide users with the services and gifts which they most want and need. YuLife’s partnership with Virgin Experience Days is an example of YuLife’s commitment to identifying partners with the potential to meet its users’ expectations.
Be the first to comment