Insurance brands active in the car sector will be interested to see a brand-new automotive show, Lovecars: On the Road, hosted by renowned motoring television personality, Tiff Needell and his Lovecars YouTube colleague Paul Woodman, which will be televised on ITV4 from Thursday 12th November 2020 at 8:00pm GMT. The content makes for a useful advertising opportunity on ITV4 which specialises in petrolhead programmes.
Aired in the run-up to Christmas, the first Lovecars: On the Road series consists of six one-hour episodes featuring a range of cars and motoring stars. Headed up by former racing driver and TopGear and Fifth Gear presenter, Tiff Needell (15 years on TopGear, 17 years on Fifth Gear) alongside Paul Woodman, each episode will see a range of leading guest hosts and cars.
Featuring famous motoring marques from Alfa Romeo to Zagato, the Lovecars: On the Road series will feature over 50 vehicles of all shapes and sizes. From the one-of-five 678 hp Pagani Zonda Cinque to the 15hp Piaggio Ape, the series will see the team of petrolhead presenters get to grips with a range of interesting cars.
Driving everything from hot-hatchbacks to everyday electric vehicles as well as some of the most exotic and rarest hypercars and supercars, the Lovecars: On the Road presenters aim to bring its audience some of the most exciting and interesting motoring experiences, all available on ITV4 this winter.
The series features famous guests including former TopGear Stig and 007 stunt driver Ben Collins, Italian racer and W Series star Vicky Piria, and Oliver Webb, the Le Mans racer and current Guinness World Record holder of driving the fastest production car in the world. They will also be joined by online personalities, Sid North and Ollie Chadwick, as well as luxury and travel influencer, Maja Malnar and British racing driver and winner of the 2019 W Series championship Jamie Chadwick.
Each one-hour show has been produced by a small and mainly in-house team – lead by series director, Tom Keegan and includes BBC TopGear scriptwriter Dan Read.
The new motoring TV series, which builds on the success of the Lovecars YouTube channel, now with 200,000 subscribers, features various automotive adventures – from reviews of the latest, greatest cars to road trips, off-road trips, hot laps and drag races – together with incredible locations, from the glitz of Monte Carlo to the wet and wilds of Wales.
Lovecars is based in Clevedon, North Somerset, and the South West of England features in the show several times, including a drive along the famous Grand Pier at Weston-Super-Mare. Other locations vary from all over the UK, as well as European locations including Austria, Italy and France. Each of the six one-hour episodes were either filmed before COVID-19 restrictions or within the Government-mandated social distancing guidelines.
Lovecars’ production team is currently exploring a second series. In the meantime, they will be focusing their efforts back on YouTube.