Revealed: Older Execs Coped Better With Covid/WFH Challenge

Yes, it seems that older, more experienced managers and execs were able to cope better with remote working, new tech being deployed to assist teams and the general problems associated with the pandemic. Maybe all that over-50s discrimination that recruitment agencies are so fond of doing during the `screening and registration’ process, is actually a bad idea, who knew? Here’s the word from ABBYY;

ABBYY’s COVID-19 Technology and Business Process Report found that since the pandemic, executives of all ages have experienced huge challenges – in the UK alone, 81% of senior decision-makers struggled, particularly with collaborating with colleagues remotely (37%), motivation to work (29%) and productivity (26%). However, the findings expose a generational divide, suggesting that if businesses want to be resilient and future-proof, they need to better align investments in people, processes, and technology .

The problem with processes

A majority (61%) of decision-makers aged 18-34 globally said processes made their job more challenging, compared to only 36% of over 55s. A huge 85% of young executives said their business’ processes waste their time, while only 20% of those aged 55+ agree. Businesses must start investing in tools to alleviate the pressure of processes on their younger leaders – those who will lead the firm for decades to come – to protect their mental health, and support motivation, trust, and loyalty. Otherwise, they risk losing them to the competition.

Digital natives and baby boomers also have very different expectations when it comes to processes at work. 60% of younger executives said there is not enough information provided on business processes, while only 26% of those over 55 agreed, with a lack of visibility of the progress of processes yielding similar results (61% and 25% respectively). This could be down to hierarchy levels among management, where those with less responsibility have less oversight. To avoid this imbalance, organisations must create a culture of transparency and democratise process understanding among all workers.

Younger executives’ struggled most during the COVID-19 pandemic with finding the motivation to work (39%), while only 1 in 5 older leaders agreed (19%). Feeling isolated while working at home was another challenge, with 28% of 18-34s and 27% of 35-54s agreeing – in the UK, 30% of executives agreed). This suggests business leaders need to pay more attention to empowering their workers with better tools while also fostering a collaborative community among colleagues.

“In the current climate, every investment a business makes needs to have an impact. Understanding how technology can improve productivity and where it will have the most impact is crucial. Frustrating younger executives with mundane work processes that could be optimised with automation is detrimental to the future of the business,” said Neil Murphy, Global VP at ABBYY. “Empowering your workers with the tools they need to be more efficient, make better decisions and feel supported is key to driving employee engagement and retention. This will help ensure your future boardroom is full of the best people.”

Older execs more sceptical on help from automation

The challenges younger executives face are being tackled – they are 19% more likely to currently use digital workers and smart technologies compared to over 55s. Of those who don’t yet use them, 4 in 5 millennial execs (79%) believe they would have a huge impact on their productivity, compared to two-thirds (66%) of respondents over 55. Evidently, the older workforce is more sceptical about implementing digital workers – in the UK, only 60% of leaders think that it would impact their day-to-day work. What this shows is that leaders of all ages should focus on upskilling older workers with digital technologies, and clearly explaining their impact.

As expected, millennials use more smart technologies such as digital assistants, monitoring software, data analysis tools and mobile productivity apps than other age groups. Middle-aged executives were relatively split on their use of advanced technologies, while over 55s were the least likely to use them.

Concluded Murphy, “Transitioning your organisation into a digitally-savvy workplace should not forgo the importance of human connections. Technology should be an enabler for improving communications and productivity, even in a remote, global workforce.”

About the Survey

This research was conducted by Opinium Research in November 2020 and sponsored by ABBYY. It surveyed 4,000 office workers across the UK, US, France, and Germany – 1,000 in each country – on the impact the COVID-19 pandemic had on their working practices, the challenges they faced, and the role of automation technologies in their day-to-day work.

About alastair walker 6486 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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