The Renault 5 Prototype, unveiled in January, celebrates a cult car from the 1970s. A best seller back in the day, the car is being revived by Renault who can see potential in the electric small car market. Leaked information suggests that the new R5 will start at around £25,000 which sounds expensive, but is relatively cheap compared to many other entry level electric cars. It also looks fantastic compared to dull designs like the Nissan Leaf or Renault Zoe. Just an opinion, you don’t have to cancel us.
Part of this new design includes a modern interpretation of the original car’s recognisable winking headlights. In the first of this video series, Nicolas Jardin, the prototype’s exterior designer, speaks about how he reinterpreted the famous look of the original Renault 5 in a modern way.
A key part of the original Renault 5’s cult status was its playful character and design. As early as 1972 – the year it was launched – Renault personified its look in ‘Les aventures de Supercar’, the famous advertising cartoon, while also appearing on the roads during the ‘Take the wheel’ operation that was in place at the same time. The Renault 5’s most recognisable feature was the set of eyes in the headlights as it drove around ‘meeting’ the French people. It’s a familiar look that Nicolas Jardin aimed to reproduce on the Renault 5 Prototype, while making it more modern and bringing it into the present.
Advanced lighting technology
Modern processes have been utilised in the reinvention of the iconic R5. One of these being the distinctive light units, the dynamic lighting signature uses LED matrix technology to bring the headlights to life. This is demonstrated by the Renault 5 Prototype’s welcome sequence where the new logo illuminates and initiates an animation that extends into the front grille, moving outwards to the main lights that then come to life, as if the car is blinking. “Thanks to the matrix technology and animations in the welcome sequence, we were able to recreate the expressiveness and mischievousness of the original car’s look”, said Nicolas Jardin.
Nicolas Jardin concludes: “To be a worthy heir to the R5, the car had to become expressive and lively. We have succeeded with the prototype, a true object of modern design, embodying the Renault ‘joie de vivre’.”
The full video can be viewed here.