Telematics specialist Cogent Insurance has brought its insurance administration in-house, moving to the CDL Strata platform to give it full control of the end-to-end customer journey across its own telematics brand, Yoyo Insurance, and third party brands, such as Woop cover, both primarily targeting young drivers.
Cogent Chief Executive Matt Rawling said: “Launching our administration capability in-house gives us full control of our products, enabling us to be more agile in responding to changes in the marketplace, including moving to a panel model to complement our own MGA. We are using CDL’s data analytics platform Kingfisher for real time business insight and this combination of data and control is key to realising our growth ambitions.”
The Yoyo and Woop brands are now live on Strata, integrated with Experian for quote enrichment purposes. Further integrations are planned to go live later in the year, including membership of CDL’s Hummingbird Syndicate anti-fraud solution to identify and tackle quote manipulation in real time.
“Customer insight is key to us throughout the policy lifecycle, including at renewal, when we aim to reward loyal customers with good driving records. We have seen steady growth through direct marketing and will be looking to expand our customer base with the additional opportunities created by the new platform. These include future integrations with price comparison sites and expanding our broker panel, which we are actively engaged with insurers about – as well as adding new propositions,” continues Matt.
CDL is a market leader of retail platforms in the telematics space, with highly automated processes for the end-to-end customer journey and existing integrations with all the major telematics service providers.
Commenting on the new partnership, CDL chief executive Nigel Phillips said: “We are delighted to have supported Cogent with the smooth transition to its in-house insurance operation and look forward to working closely with them as we roll out additional technologies to underpin their growth plans.”