IAA recently celebrated the first anniversary of Essex-based HBC officially rebranding as IAA and becoming part of one the salvage industry’s global giants. During that time, it has made huge investments in the company’s core areas of strength – innovation and technology – while substantially increasing capacity in the UK.
“It’s been an astonishing 12 months,” said Steve Hankins, UK Managing Director for IAA. “We’ve implemented a complete technology transformation programme, totally rebranded the business, renewed and increased our transportation fleet, increased site numbers and acreage, and made three new appointments to the senior management team.”
Technology and innovation are the foundations for IAA’s growth in the UK. It launched the IAA Interact™ merchandising platform in the UK in early 2021, enabling digital vehicle assessment for buyers through enhanced imagery, detailed information and personalisation. IAA UK also rolled out the VISion™ salvage management system and IAA Seller Portal™, significantly reducing cycle times for vehicle sellers. Launching the IAA AuctionNow™ platform has transformed the salvage auction experience in the UK.
“IAA technology delivers great benefits to both vehicle sellers and buyers,” Hankins told Insurance Edge. “As I’ve said for some time now, we look at salvage differently – removing risk and creating digital trust for vehicle buyers while unlocking value for vehicle sellers.”
Each of IAA’s 15 locations in the UK have been fully rebranded. Its Hixon site has seen a 40% increase in acreage, while the Canvey Island and Teesside sites have undergone complete refurbishments. A new 22-acre Bristol location is scheduled to open later this year.
“I’m astonishingly proud that we’ve achieved so much in the past year,” Hankins said. “It’s especially significant that we accomplished everything in the middle of a global pandemic. Both our vehicle buyers and sellers are pleased that IAA is delivering real choice in the UK and something that is genuinely different.”