Make a Game of Safer Driving & Reap The Data Rewards

You know what, gamification could generate a stack of data that the insurance industry can analyse with interest in the future. This is a great idea from Greater Than.

The FIA Smart Driving Challenge (FIA SDC), an initiative from Swedish insurtech Greater Than and the Fédération Internationale de l’Automobile (FIA), promoting safe and eco-friendly driving, announces a strategic collaboration with world leading GPS navigation technology company Garmin®, which will be joining the challenge as the Global Official Timing Partner.

The FIA SDC aims to raise awareness about the impact you have when driving and how you can save lives and our planet by making small changes in the way you drive. The technology, provided by Greater Than, measures every drive in real-time and gives participants a score based on how safe and eco-friendly they drive. It is a tangible measure of their impact and a way to rally motorists around the world to make driving more sustainable.

Starting this week and continuing in 2022, the collaboration will rely on a joint effort to increase awareness on safe and sustainable driving, while at the same time helping everyday drivers lower their environmental impact.

“There is a parallel between the skills needed for a professional driver on the track and a smart driver on the road as to be a smart driver you need to focus, adapt and be able to anticipate what is up ahead when you handle your vehicle,” says Thiemo Weinschenk, head of product management at Garmin. “We want to make everyone a smarter driver, and that’s why this is an important initiative for us.”

“If every Garmin fan connects their smartphone and car to the FIA SDC, committing to drive smarter in their everyday driving, we will have a massive impact on a global scale,” adds Johanna Forseke.

Details about the FIA Smart Driving Challenge

The FIA Smart Driving Challenge (SDC) is a worldwide challenge rewarding smart, safe and eco-friendly driving. The challenge was created by the FIA in collaboration with Greater Than to encourage everyday drivers to adopt smarter, cleaner and safer driving behaviour. The app is free to download and requires only Bluetooth to connect to your car and start driving.

App Store:

Google Play:

About alastair walker 11342 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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