FCA Welcomes End of Price Walking on Car/Home Cover

The FCA welcomes the new normal for car and home insurance from January 1st;

From 1 January insurers will be banned from quoting customers a higher price for renewing their home or motor insurance than they would pay if they were a new customer. The new rules brought in by the Financial Conduct Authority (FCA) are expected to save consumers £4.2bn over the next 10 years.

The FCA’s reforms follow a review that uncovered that many insurers were increasing prices for renewing customers year-on-year – a practice known as price walking.

As well as leading to higher prices for loyal customers, price walking distorted the way the whole insurance market worked.  Many firms offered below-cost prices to attract new customers, who then paid more over time if they renewed their insurance. Insurers used sophisticated processes to target their best deals at customers who they thought were less likely to switch in future.

Sheldon Mills, Executive Director, Consumers and Competition at the FCA, commented:

‘Our interventions will make the insurance market fairer and make it work better. Insurers can no longer penalise consumers who stay with them.  You can still shop around and negotiate a better deal, but you won’t have to switch just to avoid being charged a loyalty premium.

‘We are keeping a close eye on how insurers respond to our new rules, to ensure that the benefits of a better insurance market are delivered to consumers.’ 

The FCA’s package of reforms coming into effect in January also includes new rules to give consumers easier methods of cancelling the automatic renewal of their policy, and to require insurance firms to demonstrate that their products deliver fair value to customers.

Oliver Kent-Braham, Co-CEO and Co-Founder of digital insurance provider Marshmallow:

“We welcome the FCA’s new regulatory reforms, which will force insurers into changing their unfair pricing behaviours. These changes will finally give customers peace of mind that they’re not being ripped off when it comes to renewing, saving them both time and money.”

Bethan Faultless, Head of UK Personal Lines Pricing, Willis Towers Watson

“The significant volatility widely anticipated for average premium changes in the immediate days following the introduction of the FCA new pricing rules for home and motor insurance on 1 January has yet to materialise. While Motor prices have so far remained relatively stable throughout the first few days of January.

“This stability is likely to be short-lived, however, making way for increased volatility in premiums once insurers have returned from the Christmas break. How insurers react or over-react to the new rules through price changes and product differentiation will be decisive in determining just how bumpy the upcoming weeks and months become.

“Most of this turbulence will manifest over the next three months, although ongoing uncertainty is expected to endure throughout 2021 before settling towards the end of the year. Meanwhile, the COVID-19 pandemic will continue to put insurers under considerable pricing pressure as wholesale society changes evolve and disrupt the market, compounded by inflationary pressures already being observed on claim amounts.”

About alastair walker 12122 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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