Lots of companies offer wellbeing packages for employees now, with Life, healthcare plus some lifestyle coaching being in the mix, and then a variety of bolt-on rewards or extras, depending on the package you bought. One reason why we love this approach from Legal & General is that it sets out the employee wellbeing groundwork for your HR team, employees and section managers alike. In short, it offers clear guidance and advice right from day one of employment and that can only be a good thing.
As a bonus this type of tool kit could also reduce the chances of dealing with a time-consuming tribunal claim, although you could outsource that legal cover with a specialist law firm instead.
Here’s the word from L&G;
Legal & General today announces the launch of its HR Communication Toolkit; a six-step guide, including templates, examples and checklists, to help employers boost the value of employee benefits and wellbeing.
The toolkit has been developed based on research commissioned by Legal & General Group Protection. The Wellbeing at Work Barometer asked UK companies and employees about their experiences of wellbeing in the workplace. Using insights from the report, Legal & General’s new HR Communication Toolkit combines strategic internal communication techniques to help employers:
- Integrate benefits into a wider wellbeing programme – ‘Customised communication’ was considered the top way to help integrate benefits with a wellbeing strategy in the workplace, by two fifths of the businesses surveyed.
- Ensure that the programme is purpose-led, aligned with both HR and business goals and measurable – One in three Line Managers said what would help them improve wellbeing support to the team/s they manage was ‘Clear direction from the top on company purpose and values and how wellbeing fits in’.
- Collate and combine data to ensure value creation for people and for business – A third of employers said that the implementation of wellbeing in their organisation would be improved by the ‘ability to more easily share data with trusted external partners (insurers and intermediaries), to gain help in designing and communicating programmes that will be valued’.
Suzanne Clarkson, Managing Director of Coach House Communications, who has 20+ years’ experience in the employee benefits and wellbeing sectors, across external and internal communication disciplines, partnered with Legal & General to design the toolkit and associated material. She comments:
“ The need to improve benefit and wellbeing communication was growing pre-pandemic and has accelerated rapidly since, as leaders put human risk on a par with commercial risk. There’s now a load of pressure on HR to ‘do better’ when it comes to communication, but they don’t necessarily have the time, skills or resource. So, it’s really encouraging to now see a provider putting its weight behind this imperative. And doing it in a way that centres on helping employers get much more purpose-led, targeted and effective with their communication, instead of just doing more of the same. The toolkit is designed to prove as useful to an SME looking for communication self-sufficiency, as it is for intermediaries of all sizes looking to widen their consultancy offer to clients.”
The toolkit is available as a free download from the dedicated webpage on Legal & General Group Protection’s employer site and adviser centre. Additionally, the provider says it will roll out a series of supporting content over the coming months to help equip intermediaries with the knowhow to use the toolkit with clients, in a way that might lead to a potential new revenue stream.
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