DeadHappy, the UK’s fastest growing life insurance brand, has announced it is the lead sponsor of Jackass Forever, the latest movie by the self-proclaimed outrageous US franchise, which is due for release in the UK on 4 February, 2022. The bold new partnership reflects the brands’ shared ethos that life is for living and rules are there to be broken – as well as being another quirky move from DeadHappy as it continues on its mission to modernise the typically archaic life insurance industry.
Since selling their first policy in August 2018, the Leicester-based company has embraced its challenger-brand status and has been committed to redesigning life insurance in order to increase accessibility and affordability to the masses.
Its online only model appeals to 18-44 year olds who want life insurance that’s quick, easy and cheap; life insurance minus the hassle. This aligns well with Jackass Forever’s core audience of young males and has a glove-like fit with the main themes of the movie.
Phil Zeidler, co-founder of DeadHappy, said: “We are all about doing the unexpected at DeadHappy – and we think a life insurance brand partnering with such an infamous franchise like Jackass is pretty unexpected.
“But challenging the status quo and doing things differently is one of the things our customers love most about us – and we know there’s a real synergy between the Jackass fanbase and the type of people that would take out a policy with us. We believe this unusual and unique partnership will be key in connecting us with a host of new customers to really drive our growth in the first quarter of this year.”
‘Don’t be a jackass’ – a co-branded, in-house produced 30 second video advertising campaign that will run across TV, YouTube, Facebook, Instagram and TikTok from 17 January to 17 February 2022, features the brand’s popular characters, Mick and Tel, attempting dangerous stunts at home, against warnings not to with disastrous – if comical – results.
DeadHappy hopes to change attitudes towards death and taboos surrounding conversations about it so that more people are prepared when, not if, the worst happens.
To view the advert, you can go to https://youtu.be/OFwYEl-NuLM