MAXIS GBN Partners With MindCo Health

California-based MindCo Health, a digital health company which specialises in virtual reality (VR) programmes focused on mental health and smoking cessation, has become the latest firm to partner with MAXIS Global Benefits Network (MAXIS GBN). MindCo joins a number of other suppliers which make up MAXIS’ wellness technology marketplace.

Through the partnership, MAXIS GBN will offer multinationals and their employees MindCo’s MindCotine service, a VR-based smoking cessation programme. MindCotine helps people tackle smoking addiction through a unique combination of VR experiences, tried-and-tested cognitive behavioural therapies, mindfulness exercises, and live coaching.

MindCo will also be making its MindCoRelief product available to MAXIS GBN clients. MindCoRelief is a VR mindful exposure therapy (VR-MET) programme that aims to help people ease their anxiety and stress.

Multinationals will be able to offer employees access to both support programmes with four methods of engagement:

  • a physical kit, including a VR headset
  • virtual training, including VR exposure scenarios
  • a mobile app which can track progress
  • a human coach, offering weekly coaching sessions and 24/7 support through the app’s chat function.

MindCotine is the first clinically validated VR smoking cessation programme in the world. According to a study conducted with researchers from Johns Hopkins University, the MindCotine programme yielded 33% smoking cessation efficacy at 90 days, compared to 16% for those using a nicotine patch and 12% for those using cognitive behavioural therapy (CBT) counselling alone.

Smokers are estimated to each cost firms an average of US $7,000 per year more than non-smokers, due to excess healthcare costs and lost productivity. Three out of 10 cancer-related deaths can be attributed to smoking. 

Luciano Lopatin, Chief Revenue Officer at MindCo, said: “We’re extremely excited to be able to partner with MAXIS GBN in our continued drive to help smokers quit. We’re very proud of the MindCotine programme and its innovative approach which is clinically proven to help. We passionately believe that helping people quit smoking offers long-term benefits, not only for their own health, but for everyone.”

Dr. Leena Johns, Head of Health and Wellness at MAXIS GBN, said: “Smoking remains a major challenge for society, with significant health and financial impacts. The MindCotine product is a new and proven way to help employees with this challenge and in turn boost their health. We’re delighted to be adding MindCo to our roster of partners and expect strong demand from employers looking to help their people overcome their smoking addiction.

“And as mental health becomes an even more important subject in the workplace, we are pleased that we can offer MindCoRelief to help employers ease their people’s stress and anxiety.”

MAXIS GBN’s wellness technology marketplace offers multinationals a dedicated and unique suite of digital-led health and wellness services from some of the world’s most innovative providers. The marketplace consists of carefully selected third-party suppliers which deliver global wellness solutions to multinationals and their employees, matching the footprint of a multinational employer.

About alastair walker 8997 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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